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🏦 In Italy, luxury serviced apartments offer potential for growth and attract international investors. Deloitte's Benedetto Puglisi highlighted the sector's appeal to high spenders, confirming Italy leads Europe with a 21% market share in hotel structures. In 2023 alone, the country saw €1.6 billion invested in hospitality, nearly 45% targeting luxury. Italy ranks fifth in Europe's serviced apartment sector, generating over €2.4 billion annually. The luxury segment is dynamic, with 30 new establishments yearly since 2017, totaling 710 five-star hotels and 47,300 rooms.