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Trademark Italia/Italian Hotel Monitor: nel terzo trimestre del 2024 negli alberghi italiani cresce l’occupazione e il prezzo medio camera

🏠 Italian Hotel Monitor data for Q3 2024 shows the Italian tourism industry recording positive outcomes, with room occupation increasing from 78.3% to 78.7%, and average room prices jumping from 140.15€ to 151.47€ (+8.1%). The rise is attributed to a resurgence in business tourism and a surge in international visitors, notably from the U.S. Luxury and premium accommodations are in high demand among these tourists. Comparing with 2023, the upscale (4-star) sector saw ADR rise by +6.7% and R.O. by +0.6 points, while luxury (5-star) enjoyed ADR growth of +8.2% and R.O. increase of +1.4 points. The midscale (3-star) segment also noted nearly a ten-point price hike (+9.7%) and a +0.2 point R.O. uplift. Among 39 monitored cities, 32 surpassed the 70% room occupation rate, with Rimini leading at 89.3%. Venice remains the most expensive city with an average room price of 262.92€, a +6.9% increase from the previous year.
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Assaeroporti: quasi 170 milioni i passeggeri negli aeroporti nei primi nove mesi del 2024

✈ Assaeroporti reported double-digit growth in Italian airport passenger traffic with a +10.6% increase in September, totaling nearly 22 million passengers. Fiumicino led with over an 18% surge, while Malpensa stayed below 10%. The first nine months of 2024 saw passenger movement nearing 170 million, marking an increase of over 11 percentage points across the peninsula.
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Sojern: per Natale gli italiani preferiscono i viaggi su strada

💰 Domestic flight booking intentions for Christmas in Italy decreased by 39% compared to 2023, while bookings from continental travelers to Italy by air dropped by 14%. Internals flights hold the largest market share at 19.4%, with the United States representing the second-largest tourist market at 17.7%, followed by the UK at 9.5%. Top cities for hotel stays are Rome (48.4%), Milan, Florence, and Venice. Italians will spend an average of 843 euros on Christmas travel and 525 euros on entertainment and experiences. ????
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Jetcost: il 71% degli italiani prevede di partire per Natale

🏖️ 71% of Italians plan to vacation during Christmas, with 38% staying away up to 3 days, 25% for 3-5 days, 21% for a week, and 14% for 8-15 days. Nearly half choose family holidays (46%), followed by couple (29%), friends (18%), and solo trips (7%). Top national destinations: Milan, Naples, Rome, Catania, and Turin; top European cities: Paris, Vienna, London, Prague, Amsterdam; top non-European locations: New York, Sharm El Sheikh, Istanbul, with Dubai and the Maldives in the mix. More at www.jetcost.it.
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Omnio: dai viaggi in solitaria alle località di nicchia, le ultime tendenze di viaggio

🌍 60% of travelers plan to visit major cities in 2025, with Italians at 70%, and Gen Z at 74%. Omio's 2024 bookings for capitals increased by 51% for multimodal reservations. Solo travel is on the rise, with 30% of men and 23% of women globally, and 22% of male vs. 18% female travelers in Italy considering solo trips in 2025. Over 25% of Italian respondents plan to spend more than €2,000 on international travel. Language barriers and unfamiliar transport companies stress 29% of travelers globally, rising to 36% among Italians. In 2025, 44% will rely on AI for travel planning, up from 27% in 2024. The preference for high season travel in June-August remains strong, with 76% favoring it in 2025. 42% of Omio's summer bookings are for these months. Italian travelers' use of AI for destination suggestions could rise to 32% in 2025, with 45% planning to use AI for travel booking, an increase from 24% in 2024. Sustainable travel is important to 68% of Italians, with Gen Z at 71%, aligning with global trends towards minimizing negative impacts.
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Prenotazioni in crescita per il ponte di Ognissanti

🏠 In Italy, 75%+ hotel rooms are already booked for Ognissanti, despite one less holiday day compared to 2023. Rome and Venice lead with 82% and 84% occupancy, followed by Milan at 78%, and Naples at 77%. Florence lags with 66%. Perugia and Matera boast 90% and 88%, matching last year's figures, while Verona confirms its 71% from 2023. The high-end market thrives, fueled by international tourists, notably Americans, British, French, and Germans.
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Confindustria Nautica a Singapore per il tour mondiale dell’Amerigo Vespucci. Presentati i dati del rapporto di Confindustria “Esportare la Dolce Vita” che vede la nautica da diporto tra i settori del bello e ben fatto italiano

🎢 Confindustria Nautica attended the Singapore leg of the Amerigo Vespucci World Tour, presenting the XII edition of "Esportare la Dolce Vita" report by Centro Studi, supported by Unicredit and in collaboration with Sace. BBF (Bello e Ben Fatto) goods span leisure nautical, food, jewelry, fashion, and furniture sectors, embodying Italian excellence. BBF products amount to 711 categories, worth €161.3 billion, 26.2% of Italian exports, with growth potential valued at €174.5 billion. Italian exports to ASEAN, including Singapore, with a potential €1 billion BBF growth, reached nearly €3 billion in 2023, a 17% increase. The Italian leisure boating industry hit a record €4 billion in exports in 2023, up 15.9% from 2022, with a global leadership in superyacht production, holding 51% of orders.
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Renzo Iorio alla BMTA di Paestum su “I Fondi europei per la valorizzazione del patrimonio archeologico e del turismo culturale”

🏛 On October 31, at the Mediterranean Exchange of Archaeological Tourism in Paestum, a roundtable on "European funds for the enhancement of archaeological heritage and cultural tourism" was held, organized by the European Parliament Office Italy and the European Commission Representation in Italy with Civita Association. The meeting highlighted the European Union's various funding programs for Italy and the €4.2 billion from the Recovery and Resilience Plan (PNRR) allocated for cultural initiatives, of which €500 million is for digitization and €300 million for parks and historical gardens. To date, 30% of these resources have been spent, primarily by local authorities, with challenges in training implementing subjects. Discussion included decentralized tourism and destagionalization strategies, emphasizing the need for shared and respectful promotion and planning.
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La Potenza di Google Hotel Ads: una Guida per gli Albergatori

📦 Google Hotel Ads helps Italian hoteliers increase visibility and direct bookings through Google platforms. The ads show real-time rates and availability on Google Search, Maps, and Travel. They work on a cost-per-stay basis, meaning payment is only required after a confirmed and completed booking. Key strategies include integrating with Google Hotel Center, optimizing bidding strategies, and regularly analyzing performance metrics (clicks, impressions, conversion rates, CPA) to maximize ROI. Implement dynamic pricing and use Google's automated bidding tools to stay competitive. Regularly update campaigns based on performance data to sustain growth and increase occupancy and revenue.
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Bonus Turismo 2025: Confermata la Detassazione su Straordinari e Lavoro Notturno per il Settore Turistico e della Ristorazione

💸 Italy's Bonus Turismo will continue in 2025, offering tax-free supplemental pay for overtime and night work from January to September for tourism and restaurant workers earning below €40,000 in 2024. Employees must apply to their employer, who will then claim credit on model F24. Details pending from the legislative process and official publication.
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