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✈ Lufthansa is set to acquire a 41% stake in Ita Airways, with approval from Brussels expected by late November. Following the nod, Ita Airways' board will expand from 3 to 5 members to include Lufthansa representatives. In 2025, operational synergies will focus on Fiumicino airport, and Lufthansa will likely increase its stake to 90% through a capital hike. Further enhancements in commercial operations, loyalty programs, and lounge access are anticipated.

💧 In response to the flood on June 29, the Italian Ministry of Tourism increased funding from 10 to 15 million euros to support affected businesses in Piedmont and Valle d’Aosta. Companies must demonstrate at least a 30% loss in revenue between July and August 2024 compared to 2023 to qualify for aid. Applications are to be submitted online within 10 days of the access link's release.

🏫 Christian Greco, director of the Museo Egizio in Turin, has achieved 1 million visitors as the institution prepares for its 200th anniversary in the presence of President Sergio Mattarella. Turin's hotel occupation has increased, partly thanks to Greco's efforts, which have turned the museum into a significant tourist draw. Greco and museum president Evelina Christillin have fostered a cultural tourism shift, with visitors now staying longer in cities, moving away from brief, hit-and-run tourism.

🏠 In Italy, over 600,000 homes are involved in the increasingly contested short-term rental market, often symbolized by keyboxes. Florence has banned keyboxes in historic centers, while protests have emerged in Rome and Milan. Marco Celani, president of Aigab, notes there are 9.6 million unused homes out of 35 million in Italy. Registered rental structures total 559,450, while Aigab counts 640,000, offering around 2.5 million beds. The short-term rental market provides an average annual income of €17,000 for 600,000 families in 2023.

🏖 Idee pe Viaggiare, a travel operator, has renewed its exclusive agreement for the Maldivian chain Sun Siyam Resort, specifically for the Iru Veli, into 2025. Sun Siyam Resort, represented in Italy by The Luxury Lab of Patrizia Di Patrizio, includes five resorts in the Maldives and one in Sri Lanka. Fabio Savelloni, General Manager, emphasized the Maldives as a top destination along with the United States and Japan. The partnership with Sun Siyam Resort enables Idee pe Viaggiare to cater to various client groups, ensuring high quality offerings for families, couples, and friends.