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Il futuro delle prenotazioni alberghiere

💹 Skift Research, in September 2024, predicts direct digital channels will overtake OTAs by 2030, with direct bookings increasing from 25% in 2024 to 42% in 2030. Max Starkov highlights systemic issues, noting hotels invest only 2.6% of room revenue in technology and less than 2.5% in marketing, compared to OTAs' 15% in technology and up to 54% in marketing. Strategies suggested include boosting technology investment, enhancing marketing, and training staff in digital skills for hotels to compete effectively and increase direct bookings.
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Il futuro delle prenotazioni alberghiere

💸 Skift Research predicts direct digital bookings to surpass OTAs by 2030, with direct bookings rising from 25% in 2024 to 42% in 2030, while OTA usage is expected to drop from 25% to 13%. Hospitality expert Max Starkov contends that hotels, especially independents, face systemic underinvestment in technology (just 2.6% of room revenue) and marketing (less than 2.5% of room revenue), which is dwarfed by OTA investments (Expedia 15%, Booking.com 36% and 54% in promotions). For direct bookings to compete, hotels must significantly increase funding in these areas, exceeding the average 7.7% revenue investment in marketing by other sectors.
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Elisabetta Fabri eletta Presidente di Confindustria Alberghi: le sfide sul tavolo della regina di Starhotels

🏨 Elisabetta Fabri has been elected as the new president of Confindustria Alberghi by the association's general assembly, with Vice Presidents Antonio Zacchera, Massimo Caputi, Giancarlo Carriero, Nicola Vladimiro Ciccarelli, outgoing president Maria Carmela Colaiacovo, Marco Gilardi, and Sofia Gioia Vedani also appointed. Fabri expresses her commitment to addressing the industry's challenges and fostering growth, emphasizing hospitality as a strategic pillar for Italy's economic and cultural development. Confindustria Alberghi prioritizes the industry's role in the economy and job creation, highlighting the importance of ESG models, sustainable management, technological advancements, and the need for cohesive participation and shared values among operators.
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21 Gr di Turismo: Lavoro che viene e che va

💸 In the USA, travel companies plan workforce cuts ahead of 2025 due to an expected decline in leisure travel among low-income individuals, resulting in decreased hotel sector demand. Room revenue growth projections revised down from 2.6% to 1.8%. Marriott International anticipates over 800 layoffs in Q1, citing poor profit turnout. Norwegian Cruise Line Holdings aims to save $300 million by 2026 despite high cruise demand. The U.S. Senate subcommittee criticizes airlines' reliance on ancillary fees, as seen in the report "The Sky's the Limit," which has not improved fares for travelers. The Pinacoteca di Brera in Milan launches an audio-video guide in Italian Sign Language (LIS), including 10 key artworks, free on the website and at info points.
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Confindustria Alberghi: l’Assemblea dei delegati elegge Presidente Cav. Lav. Elisabetta Fabri

📈 Rome, December 4, 2024 - Elisabetta Fabri was elected President of Confindustria Alberghi, taking over from past President Maria Carmela Colaiacovo. The General Assembly held at Villa Lubin, CNEL headquarters, marked the beginning of a new mandate focused on innovation, growth, made in Italy excellence, and sustainability. Priority is given to the strategic role of the hospitality sector in Italy's economy. Vice Presidents Antonio Zacchera, Massimo Caputi, Giancarlo Carriero, Nicola Vladimiro Ciccarelli, Maria Carmela Colaiacovo, Marco Gilardi, and Sofia Gioia Vedani were appointed, along with the first 8 members of the Steering Committee for 2024/2026.
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Roma, nella primavera ’25 l’opening di Orient Express La Minerva, primo hotel al mondo del brand

🏡 Orient Express La Minerva, the world's first Orient Express Hotel, is set to debut in spring 2025 in Rome, near the Pantheon. The five-star luxury hotel, housed in the 1620-built Palazzo Fonseca, will offer 93 luxury rooms and suites following its acquisition by Arsenale Spa in 2021. Room sizes range from 25 to 235 square meters, including 36 suites and 4 Signature Suites with rates from 1,000 euros for classic rooms to 15,000 euros for Signature Suites. The hotel also features Mediterranean cuisine at Voliera restaurant and bar, a lobby lounge bar, a speakeasy, patisserie, wine cellar, and a spa.
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Come aumentare le vendite dirette: la collaborazione tra VOIhotels e Blastness

🏖 VOIhotels, part of Alpitour World, collaborates with Blastness for exclusive online sales and distribution systems. This partnership, announced after a competitive global selection process, marks an evolution in VOIhotels' digital sales strategies. Andrea Delfini, CEO of Blastness, highlights the personalized technology integration as a key success factor. In 2023, Blastness processed bookings over €1 billion, and in summer 2024, direct sales matched those of Booking.com, evidencing the potency of Blastness' solutions.
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Accor, nuovo look per il Mercure Napoli Centro Angioino

🏡 The Mercure Napoli Centro Angioino, after a significant restyling, offers 99 renovated rooms including 14 classic singles, 12 classic twins, 53 superior doubles, and 20 privilege doubles with soundproofing, satellite TV, minibar, safe, and Nuxe bathroom products. The hotel features a panoramic terrace for breakfast with local specialties, a bar offering cocktails like Limoncello Spritz, and a 24/7 gym with Technogym equipment. It's located near metro stations, 5 km from Capodichino Airport, and 2 km from the central station. Simona Calabrese, the Director, emphasizes the hotel's refined, comfortable environment that combines contemporary design with local tradition.
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VOIhotels sceglie Blastness per massimizzare le vendite dirette

💰 Blastness selected by VOIhotels, part of Alpitour World, to provide booking engine and channel manager for its 18 sun & beach resorts and 8 luxury VRetreats. The partnership, resulting from a competitive global tender, aims to evolve VOIhotels' digital sales strategies through improved customer experience. In 2023, Blastness processed bookings worth over €1 billion, matching Booking.com's direct sales in summer 2024. Angelo La Riccia, VOIhotels Commercial Director, highlights the strategic move to optimize customer purchase experience and strengthen client relationships.
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