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🏖️ November 2024 Istat data shows a tourism increase of +11.6% compared to the previous year, with 17.5 million presences, highlighting the sector's significant role in national income growth. Extra-hotel establishments saw a +10.3% increase over pre-pandemic 2019 levels, while hotels, despite growth since 2022, were still 2% below 2019. Summer 2023 accounted for over half of the tourism presences, about 262 million from June to September (58.6% of the annual total), with 30% concentrated in 22 mapped tourism brands. Notably, Sorrento Coast and Capri, Amalfi Coast, Val di Fassa and Fiemme, and Cinque Terre exceeded the national average growth compared to 2022 and 2019. Tourism-related economic activities employed 385,000 people in 2023 (+8.7% from 2022), with the broader sector seeing an increase of almost 111,500 jobs (+5.8% from 2022).

🏖️ In 2024, international tourist arrivals hit 1.4 billion, 99% recovery of pre-pandemic levels, an 11% increase from 2023. The Middle East saw a 32% rise over 2019 with 95 million arrivals, Africa 7% more (74 million), and Europe 1% higher (747 million). The Americas recovered 97% (213 million), while Asia-Pacific saw a 33% hike but was still at 87% of pre-pandemic levels (316 million). Notable growth in El Salvador (81%), Saudi Arabia (69%), Qatar (137%), Albania (80%), with international tourism revenue reaching $1.6 trillion in 2024, 3% above 2023 and 4% over 2019. Average spending per arrival in 2024 was roughly $1,100, exceeding the pre-pandemic average of $1,000.

💎 Fukuoka, Japan, leads with a 551% booking increase for Valentine's Day 2025, followed by Budapest at 130% and Athens at 115%. Venice (+112%), Patong Beach (+110%), and Krakow (+108%) also see significant rises. Florianopolis and Rome both record a 106% rise, while Hurghada and Paris close the top ten with +101%. The data reflects global couple searches from November 28 to December 5, 2024, for stays from February 14-16, 2025.

🏖️ In Italy, 71% of families prefer traveling as a couple with their children, with traditional families doing so at a rate of 82.5%. Families on average spend €826 per year per person on travel, with dual-member families spending the most at €1,103 per person. Overall, 77% of families spend less than €3,000 annually on travel, 14% spend between €3,000 and €5,000, and 9% spend over €5,000. The majority of families (95%) attribute a positive meaning to family travel, with 33% choosing tourist villages for their organized and peaceful nature. More than half (53%) prefer simplified trip planning, while 23% like itinerant travel. Over half of families (53%) find travel inspiration from websites, and 70% involve their children in vacation planning.