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ASTOI CONFINDUSTRIA VIAGGI ALLA BIT 2025: UN APPUNTAMENTO STRATEGICO PER IL TURISMO ORGANIZZATO

🏕️ BIT 2025, the International Tourism Exchange, will be held from February 9-11 at Rho Fiera Milano with ASTOI Confindustria Viaggi featuring the established ASTOI Village. The event showcases major Tour Operators and facilitates networking. Revenue grew by 5-6% in 2024, with a 12% spike during Christmas and New Year. For 2025, a 5-7% growth is expected. Red Sea, Maldives, Orient, East Africa, Saudi Arabia, and Colombia are popular destinations. Challenges include higher accommodation costs and new entry taxes. ASTOI focuses on authentic experiences and digital transformation, allocating significant resources. ASTOI President Pier Ezhaya will speak on February 11 at 10:30 am at Bit4Job 2025.
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Libro Verde “Ministero delle Imprese e del Made in Italy: la Nautica si affianca alle tradizionali “4A” dell’export

🚢 CONFINDUSTRIA NAUTICA, following its Council meeting on February 8 in Genoa, praised the "Libro Verde" proposed by Minister Adolfo Urso aimed at a shared industrial strategy. The Italian nautical industry achieved a historic export record of €4.4 billion in 2024, maintaining Italy's position as the world's leading exporter. Government policies, including the "Piano del Mare" by Minister Nello Musumeci, support the sector, addressing market slowdowns and promoting competitiveness. Reforms for deregulation and simplification for boaters are underway, complementing infrastructural and health department decrees for simplified professional titles and new licenses. A technical roundtable discussed sediment removal at tourist harbors, while an MP proposed a bill to advance port reform. President Saverio Cecchi highlighted the Association's commitment to nautical industry development, enhanced by prestigious companies like Brunswick Marine and Volvo joining its ranks.
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Turismo, Santanchè: “Fiera BIT vetrina d’eccellenza comparto prioritario per benessere Italia”

🏖️ Italy's Tourism Minister Daniela Santanchè at the BIT event in Rho highlighted key industry achievements and ongoing initiatives. A recent reform on short-term rentals and tourist guide regulations received 6000 exam applications. Italy's tourism in 2024 continues the 2023 record growth with a +2% increase in visitor numbers. The third quarter saw a +7.7% rise in foreign tourist arrivals, peaking at 40 million in July. November recorded 17.5 million visits, up 11.66% from 2023, demonstrating successful off-season strategies.
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Osservatorio Compass: 2 italiani su 3 pensano ai ponti primaverili e alle vacanze estive e 1 su 10 ha già prenotato

🏖 Two out of three Italians are planning their summer vacations post-Christmas festivities, with over one in four also considering springtime getaways. On average, Italians spend €1,130 per person on vacations, which rises to almost €1,900 for extra-European trips. In 2024, 72% vacationed in summer, while 23% postponed to winter. For future travels, 65% already have summer plans, with 28% utilizing bridge holidays between Easter and May 1st. The sea is the top choice for 48%, followed by touring (16%), mountains (12%), and art cities (7%). Seventy-one percent intend to undertake cultural trips; half will spend a week away, with older travelers extending stays for long-distance destinations. Early booking is common, with 10% already booked in January 2025 and 74% planning to book later—65% will book online, increasing to 79% among Gen Z. Budget-wise, one-third plan to spend more in 2025 on travel and accommodation, with half maintaining the same budget. Buy Now Pay Later (BNPL) is considered by 26%, especially for those booking in advance or for high-cost packages.
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Infojobs: nella ricerca del lavoro il turismo è quinto in classifica

📈 In Italy's 2024 job market, nearly 340,000 job offers indicate stability, with a slight drop of 2.4% from 2023. Lombardy leads with 29% of offers, followed by Emilia-Romagna (16.4%), and Veneto (13.8%). The most job offers are in Milan (10.4%), then Rome (5.1%), and Turin (4.7%). In demand are manufacturing and quality jobs (29.1%), followed by logistics (9.8%), and retail (9.3%). Pharmaceutical sector searches have jumped by 73.7%, while database searches by companies fell by 20.6%, yet CV downloads rose by 20.8%, reaching over 240,000.
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ISTAT: l’inflazione in crescita impatta sul travel

💸 In January 2025, Italian inflation rose by 1.5%, with regulated energy goods such as electricity and gas tariffs for domestic use contributing significantly. The national consumer price index (NIC) increased by 0.6% monthly, excluding tobacco. Regulated tariffs soared by 27.8% annually, while non-regulated energy goods like vehicle fuels, lubricants, and domestic fuels saw a decrease in deflation from -4.2% to -3.0%. Processed food prices grew from +1.7% to +2.0%. Transportation service prices slowed from +3.6% to +2.5%, communication services from +1.2% to +0.9%. Core inflation excluding energy and fresh food remained stable at +1.8%, whereas excluding only energy goods, it slightly increased from +1.7% to +1.8%. The monthly general index increase was driven by regulated energy prices (+14.5%), unregulated energy (+2.6%), processed food (+1.2%), unprocessed food (+0.9%), and durable goods (+0.5%), partially offset by the transport services price drop (-2.3%). The year-on-year Harmonized Index of Consumer Prices (HICP) changed by -0.7% monthly due to winter sales and +1.7% annually. Inflation has impacted the Italian tourism market, potentially leading to price increases in transportation,
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Annuario del Turismo italiano: le agenzie di viaggi sono in crescita

🏖️ As of January 15, 2025, Italy has 6,600 tourism companies, an increase of 100 from the previous year, including 5,750 pure retailers, 593 operators, and 257 accommodation providers. The sector saw 1,000 closures in 2022, over 300 in 2023, but by 2024, a recovery began. Geographically, 47% are in the north, 21% south, 22% center, and 10% on major islands. Of the agencies, 4,500 are network affiliated, and 3,300 use GDS, with Sabre and Travelport leading over Amadeus.
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Jfc: i benefici economici del Festival di Sanremo pari a 185milioni di euro

🎶 Over 6,750 tourists will visit Sanremo during the Festival starting on February 11, resulting in 34,646 total stays with an average duration of 5.1 nights. The Festival of Sanremo 2025 is projected to generate an economic impact of €184.1 million, with direct benefits estimated at €20 million, indirect benefits at €10 million, and induced benefits at nearly €7.8 million. Accommodation choices include 64.7% opting for hotels and 35.3% for non-hotel lodgings. Additional long-term benefits include €7.5 million for supply chain legacy, €43.5 million for brand enhancement, and €95.5 million for media ADV value. The local economy of Sanremo will receive 90.6% of the economic benefits, with 9.4% going to neighboring areas.
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Eurostat: in Italia il mercato dell’Ai dovrebbe crescere di oltre il 16% ogni anno sino al 2030

📊 In 2024, 13.48% of European Union businesses used AI, marking a 5.45% increase from 2023. Denmark had the highest usage (27.58%), followed by Sweden (25.09%) and Belgium (24.71%). Italy, at 8.2%, showed growth from the previous year's ~5%. The global AI market in the travel sector is projected to reach $5.2 billion by 2030, growing annually by over 16%. The European Commission promotes the Deploytour, which ensures secure data flow, enhancing technology development. Key AI solutions in tourism include MONDO OPENAI, L'ASSISTENTE GEMINI, DEEPSEEK, MISTER COPILOT, POE, APP ALL IN ONE, PERPLEXITY, and MIDJOURNEY photos.
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eDreams: sono francesi e statunitensi i viaggiatori che scelgono di più Roma come destinazione

📅 In Europe, eDreams notes that the United States and France lead with each accounting for 13% of total searches toward Rome. A significant increase in searches from Bosnia and Herzegovina (435%), Slovakia (279%), and Taiwan (156%) highlights the global appeal of Rome's Jubilee. Italian searches rose by 24% compared to last year. Monthly data shows a 30% increase in January travel searches, with a year-end surge: +36% for November, +77% for December, and +80% for January 2026. Spaniards, known for their devout Catholicism, make up 33% of bookings, followed by France (21%) and Italy (12%). Portugal leads new nationalities with bookings up by 138%, UK by 81%, and Romania by 53%. Bookings in January rose by 25% over the same period in 2024, with a notable 36% increase in April, influenced by Easter. Booking habits: 41% book less than a month prior, 36% from 31 to 90 days before, and 23% plan over three months in advance. Travellers' stays: 55% visit Rome for 3/4 days, 13% stay 5/6 days, and 21% opt for 2-day trips.
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