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UNWTO: con circa 1,4 miliardi di arrivi nel 2024 si è segnato il recupero del 99% dei livelli del 2019

🏖️ In 2024, international tourist arrivals hit 1.4 billion, 99% recovery of pre-pandemic levels, an 11% increase from 2023. The Middle East saw a 32% rise over 2019 with 95 million arrivals, Africa 7% more (74 million), and Europe 1% higher (747 million). The Americas recovered 97% (213 million), while Asia-Pacific saw a 33% hike but was still at 87% of pre-pandemic levels (316 million). Notable growth in El Salvador (81%), Saudi Arabia (69%), Qatar (137%), Albania (80%), with international tourism revenue reaching $1.6 trillion in 2024, 3% above 2023 and 4% over 2019. Average spending per arrival in 2024 was roughly $1,100, exceeding the pre-pandemic average of $1,000.
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Booking: per San Valentino la prima destinazione italiana è Venezia

💎 Fukuoka, Japan, leads with a 551% booking increase for Valentine's Day 2025, followed by Budapest at 130% and Athens at 115%. Venice (+112%), Patong Beach (+110%), and Krakow (+108%) also see significant rises. Florianopolis and Rome both record a 106% rise, while Hurghada and Paris close the top ten with +101%. The data reflects global couple searches from November 28 to December 5, 2024, for stays from February 14-16, 2025.
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Nuova affiliazione per Bluvacanze: nasce Elite

🏖 Elite, a new affiliation and association cluster dedicated to tourism retail, is introduced by Gruppo Bluvacanze to enhance networking offerings. Elite targets travel agencies with high standards of excellence and performance, providing exclusive experiences and tailored benefits. Agencies in the Elite cluster will gain access to dedicated events, priority participation, enhanced B2C website visibility, specialized training, business analysis consulting, comprehensive legal and fiscal support, brand recognition materials, guaranteed Gold Partner status without share conditions, customized commercial policies, and a dedicated sales team. The initiative aims to support talented entrepreneurs in the tourism distribution sector to grow and profitably navigate future market challenges.
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Evaneos: le abitudini delle famiglie italiane

🏖️ In Italy, 71% of families prefer traveling as a couple with their children, with traditional families doing so at a rate of 82.5%. Families on average spend €826 per year per person on travel, with dual-member families spending the most at €1,103 per person. Overall, 77% of families spend less than €3,000 annually on travel, 14% spend between €3,000 and €5,000, and 9% spend over €5,000. The majority of families (95%) attribute a positive meaning to family travel, with 33% choosing tourist villages for their organized and peaceful nature. More than half (53%) prefer simplified trip planning, while 23% like itinerant travel. Over half of families (53%) find travel inspiration from websites, and 70% involve their children in vacation planning.
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Etihad Airways, in arrivo il terzo volo da Milano

🚀 Starting November 1, Etihad Airways introduces a third daily flight between Milan and Abu Dhabi, providing 12,600 weekly seats—an increase of 115% from the previous year. Flights, operated by Boeing 777-300 and Airbus A321LR aircraft, are timed for convenient travel, catering to both business and leisure passengers. Arik De, Etihad's Chief Revenue and Commercial Officer, highlights the new schedule's alignment with the growing global network.
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I villaggi Land of Fashion entrano nel programma MeliáRewards

🛍 Village Land of Fashion joins MeliáRewards program, enhancing luxury shopping with tourism experiences and benefits such as dedicated promotions, custom experiences, and points earning. Double points available on purchases until February 28. Land of Fashion Group operates five shopping centers: Franciacorta Village (BS), Valdichiana Village (AR), Mantova Village (MN), Palmanova Village (UD), and Puglia Village (BA).
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Thailandia, gli italiani tornano ai livelli pre-Covid

🏝 In 2024, Thailand welcomed 268,000 Italian visitors, reaching 98% of the pre-Covid levels of 2019. Marketing manager Sandro Botticelli highlighted the nation's commitment to promoting Thailand as a safe and fascinating destination. New initiatives for 2025 aim to attract more Italian tourists, including targeted promotional campaigns, collaborations with Italian tour operators, and new tourist routes showcasing Thailand's hidden gems.
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B&B Hotels, settima new entry in Piemonte

🏨 B&B Hotels opened its seventh location in Piedmont, specifically in Settimo Torinese, targeting business clientele. The hotel features 194 rooms, a covered parking, a large congress center capable of hosting up to 180 people. B&B Hotels Italia, led by President Liliana Comitini, continues its national expansion strategy, aiming to strengthen its position in the mid-scale hotel segment, offering high quality at best prices for both business and leisure. Additional amenities include high-speed Wi-Fi, a restaurant, a bar, a seasonal Jacuzzi on the terrace, 24/7 reception, and buffet breakfast.
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Dal Portogallo a Singapore lungo i binari: il viaggio in treno più lungo del mondo

🚂 The longest train journey in the world starts in Portugal, crosses 13 countries in Europe and Asia in 21 days, ending in Singapore, spanning 18,755 kilometers. Offered by Seat61, the trip begins in Lagos, Algarve, and includes destinations like Spain, France, Poland, Belarus, Moscow, Mongolia, and Beijing, before proceeding to Laos, Bangkok, and finally Singapore. Ticket prices range from €1,000 to €1,700.
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Air Europa in Scandinavia, accordo con Sas

✈ Air Europa and Sas signed a codeshare agreement at Fitur in Madrid, linking Spain to Scandinavia. Air Europa will add its code to flights between Madrid and Copenhagen and connections from Copenhagen to Aarhus, Stockholm, Gothenburg, Oslo, Trondheim, Stavanger, and Bergen. Sas will code-share on Air Europa flights to Spanish destinations including La Coruña, Alicante, Barcelona, Bilbao, Gran Canaria, Malaga, Palma de Mallorca, Tenerife Norte, Vigo, and to Lisbon and Porto in Portugal. The deal introduces 20 new routes, enhancing flight planning and service consistency for SkyTeam members. This summer, the agreement will also include Air Europa’s intercontinental routes to Marrakech, Punta Cana, Santo Domingo, and Salvador de Bahia.
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