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🏨 BWH Hotels Italia & Malta closed 2024 with a turnover of €377 million, an average annual occupancy rate of 74%, and an Adr increase of +3.8%. Key destination Adr increases included Rome (+7.8%), Padova (+7.1%), and Firenze (+5.6%). The RevPar rose by an average of 2.7% from 2023, with regional highs in Veneto (+11%) and Lazio (+8%). Compared to 2019, Adr and RevPar have grown by 34% and 38.5%, respectively. CEO Sara Digiesi highlighted over 100 destinations covered and customer satisfaction growth. The Revenue Generating Index (RGI) from STR stood at 114, surpassing market averages. For the winter period, room occupancy and Adr grew by 4%, and spring-summer bookings are up by 10% with a 3% higher Adr. BWH is undertaking 42 renovation projects and has made 61 PMS technology upgrades. In expansion efforts, 12 new locations were launched in 2024, with 6 affiliations forthcoming, adding a total of 769 rooms to the network.

📌 IHG acquires Ruby brand for an initial purchase price of €110.5 million. Currently, Ruby manages 20 hotels (3,483 rooms) across major European cities and has 10 more in the pipeline (2,235 rooms). IHG's goal is to expand Ruby to over 120 hotels in the next decade, and more than 250 in 20 years. Ruby Group maintains operational independence while IHG aims to develop a third-party franchising business. The strategic framework ensures close collaboration while preserving Ruby's identity and innovative approach. Ruby's efficient operational model, including automation and self-service to maintain low labor costs without compromising personalized service, is protected under the agreement. Ruby hotels are located in Germany (9), the UK (3), Austria (3), Switzerland (2), Italy (1), Ireland (1), and the Netherlands (1); with future openings in Edinburgh, Marseille, Rome, and Stockholm within three years. Elie Maalouf, CEO of IHG, and Michael Struck, CEO of The Ruby Group, express confidence in the brand's growth and efficiency for investors and real estate partners.