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🍷 By 2025, over 13 million wine tourists are expected, an increase of nearly 8.5% from the previous year. Accommodation linked to wine tourism will reach 20 million overnight stays, growing over 11% in 12 months. Approximately two-thirds of these tourists will be Italian, with the remaining third coming from abroad, including the United States, Asia, Oceania, and Europe—predominantly Germany, UK, Switzerland, the Netherlands, and Austria. The Cna suggests most wine tourists belong to the medium-high income bracket, engaging in experiential activities, especially during harvest.

🏠 According to Hotel Invest Compass by Cushman & Wakefield, Iberian Peninsula, Italy, and France are Europe's top investment destinations for 2025. Madrid, Barcelona, and Rome are investor favorites, with Prague (+14%), Munich (+8%), Milan (+4%), and Edinburgh (+4%) seeing significant interest growth. Investors allocated over €16 billion since 2019, with 70% predicting hotel price increases in 2025 due to capital cost reduction, hotel performance, and high demand amid product scarcity. A record-breaking 2025 is expected for Italian real estate investments, with preliminary data showing over half a billion in Q1 volumes, potentially the best in 20 years. Assets in due diligence are worth an additional €2 billion, focusing on major cities and tourist destinations. Rome and Milan are highly sought after, along with main lakes, Taormina, and the eastern Sardinian coast; Naples and Palermo are emerging markets. 94% of investors plan to maintain or increase hospitality investments in 2025, a 15% rise from the previous year.