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Diriyah, la promessa “autentica” dell’Arabia Saudita

🏕 Diriyah in Saudi Arabia, a new visionary project part of Vision 2030, was promoted at ITB Berlin where Diriyah Company launched their 'Land of Firsts' campaign. Kiran Haslam, Diriyah Company's CMO, highlights the city's modern yet culturally rich experiences, aimed at a "mature" European market. Europe remains a key visitor source, especially Italy over the past 3.5 years. With Riyadh Air and Saudia, Diriyah seeks direct flights from Italy, Germany, and Spain. The luxury segment, supported by 37 hotel groups including Oberoi, Six Senses, Four Seasons, aims to attract diverse markets with the goal of 15 million annual visitors by 2030.
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Caramanna: “Sfrutteremo l’effetto Giubileo”

🌆 Gianluca Caramanna, member of the Productive Activities Committee and advisor to the Italian Ministry of Tourism, assures that the 'Jubilee effect' will positively impact incoming tourism. Caramanna compares the expected long-term benefits to those seen by France following the Olympics, predicting an increase in tourists choosing Italy in the coming years. He emphasizes the need for quality over quantity in the competition with Spain, which has more accommodations but a lower level of offer. No specific dates or numbers are provided.
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Aci: passeggeri in aumento a gennaio nel Vecchio Continente

✈ In January, air traffic in Europe surged by 6.9%, with the most significant growth from non-EU markets at 11.4%. EU markets saw a restrained 6% increase, aligning with the 7.4% annual performance of 2024. International passenger traffic dominated revenues with an 8.3% rise, while domestic passengers grew by 2.7%, still 12.5% below pre-pandemic levels, indicating structural market changes in aviation.
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Silvia Collepardi nuova cco di Shedir Collection

📅 Shedir Collection names Silvia Collepardi as Chief Commercial Officer to expand its luxury hospitality brand, including Hotel Vilòn, Hotel Maalot, Hotel Umiltà 36 in Rome, and Capri Tiberio Palace. Collepardi's past role includes Vice President of Sales & Marketing at Atmosphere Hotels & Resorts. She aims to bolster Shedir Collection's established US market presence and oversee commercial strategy, revenue growth, and global partnerships with her team: Luca Giuili (Sales Manager), Nicola Pavia (Revenue Director), and Anastasia Zaitseva (Sales Coordinator).
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Croazia, la sfida si sposta sulla fascia upper level

🏠 Croatia targets the Central-Southern market, with Viviana Vukelic, director of the Croatian National Tourist Board in Italy, aiming to attract year-round tourists and promote organized tourism. Key upcoming flight connections in 2025 include Croatia Airlines' Milan Malpensa to Zagreb from July 2, Ryanair's Palermo-Zagreb from March 30, Bari-Zadar from May 2, and Rome Fiumicino-Zadar from May 3, along with easyJet's Milan Linate-Split from June 23. The strategy focuses on a premium target market and sustainable travel, with positive summer prospects noted in Naples.
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Volotea punta sulla sostenibilità con 280 Earth

✈ Volotea, an airline, signed a biennial memorandum of understanding with 280 Earth, a Google X Lab startup specializing in Direct Air Capture technology, aiming to explore high-quality carbon credit solutions and develop certified emission reduction projects. The partnership will focus on the development and use of high-quality carbon credits, certified tools representing the removal of one ton of CO2 from the atmosphere. The collaboration falls under Volotea's global strategy, Voloterra, and will also assess financing mechanisms for sustainability projects and how verified emission reduction activities can contribute to broader decarbonization strategies. The initiative aligns with the Carbon Offsetting and Reduction Scheme for International Aviation (Corsia), an international program for aviation emission reductions.
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