Acampora: “Napoli deve adeguarsi ai nuovi millennial”
🏕️ Naples is witnessing a shift in tourist demographics, with 50% of tourists being millennials in 2023, predicted to rise to 70% by 2030. Gianna Mazzarella, head of Tourism at Confindustria Naples, urges a change in tourism models to meet their needs. Gino Acampora of Fiavet Campania notes high prices are pushing millennials away, citing a 500 euro room not justifying a poor experience like the Circumvesuviana to Pompeii. A marketing revamp is needed as the over-65 segment shrinks and millennials book online, often last minute. Despite a 10-15% drop in attendance during Ferragosto compared to 2023, September and October show positive trends, maintaining Naples as a dream destination, especially with direct flights from Capodichino.
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