Turismo delle radici, a Roots-in lanciata la strategia comune
🏖 Destination Italia collaborates with Basilicata, Molise, Sicily, Sardinia, Marche, and Piedmont to prevent small villages from closure, as stated by President Dina Ravera during Roots-in at Matera. The "root tourism" initiative focuses on enhancing lesser-known regions through public-private partnerships, like the one with Enit. Over the past decade, the experience trend has risen, aiming to double the tourism GDP and highlight rural areas. Average stays are 8-9 days, indicating long-term visits, Sandro Pappalardo of Enit notes.
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