Svizzera, meta per tutto l’anno Gli eventi invernali
🏆 Switzerland focuses on the Italian market with tourism initiatives, including an ice skating rink in Milan and a promotional event at Rinascente in Rome. Italy ranks as Switzerland's fifth-largest market, aiming to promote the winter season, which is vital for tourism. Christina Glaeser, the Director for Italy of Switzerland Tourism, highlights the successful autumn in 2024. The average Swiss visitor from Italy is 45 years old, with one-third traveling with family.
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