Crociere di lusso: la sfida di Msc secondo Massa
🎢 Leonardo Massa, managing director of Explora Journeys Italy, aims to redefine the image of luxury cruises in a market that’s still underdeveloped in Italy. Explora Journeys adopts a strategic approach focusing on elegance, exclusivity, and personalization, working closely with travel agencies for education and onboard visits, and employing targeted campaigns and partnerships to inform consumers. Massa mentions plans to introduce a third ship with innovative technologies like LNG to enhance luxury experiences and minimize environmental impact.
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