Alitalia, il ritorno del marchio storico
📅 Jörg Eberhart, CEO of ITA, confirms the Alitalia brand holds high value and potential and will be relaunched without changing its livery. The focus is on ensuring company stability before reactivation. Alitalia's appeal remains strong, and ITA's new shareholder plans to leverage this as part of its strategic alliance with Lufthansa. The revival of Alitalia is tied to ITA achieving breakeven, which is expected within the year, with medium to long-term projections for brand reactivation.
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