Federica D'Arpa è la nuova Head of Retail di Ferrarelle Società Benefit
🏠 Federica D’Arpa appointed as Head of Retail at Ferrarelle Società Benefit, a major player in the Italian mineral water market. With over 15 years of consumer goods sector experience, she brings expertise from multinational companies like Reckitt Benckiser, Mattel, Nestlé, and Kraft Heinz. D'Arpa's role will focus on strengthening Ferrarelle's presence in the Retail Channel, managing relationships with key clients, and ensuring efficient operations at sales points. Marco Pesaresi, General Manager at Ferrarelle, emphasizes this as part of a broader plan to enhance the Commercial Management to better meet market needs.
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