Yoga torna in TV con uno spot pieno di energia e benessere
💸 Yoga, an iconic Italian fruit juice brand since 1946, launched a new advertising campaign on April 13, featuring a slogan "Quando è vita, è Yoga" across major Italian TV and radio networks. Federico Cappi, Marketing Director at Conserve Italia (the cooperative group owning Yoga), highlights the brand's 80-year excellence and vitality. The campaign, active until the end of May and resuming in September, will be broadcasted in 15 and 30-second formats on TV, radio, and digital platforms. Conserve Italia, established in 1946 in Massa Lombarda (RA), involves over 14,000 Italian agricultural producers, processes over 500,000 tons of fruit, tomatoes, and vegetables, with a 2023-24 turnover of €1.2 billion and employs around 3,000 people.
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