Hertz: autonoleggio emozionale grazie all’identità olfattiva
📦 Hertz celebrates 65 years in Italy with a unique olfactory project named "Hertz Grand Tour - Acqua Mediterranea." Collaborating with Antica Erboristeria and Spezieria San Simone of Florence, they introduce a fragrance to enhance travel memories. For summer 2025, Premium and Selezione Italia vehicle travelers receive a citrus scent designed by Fernanda Russo. The initiative combines sensory experiences with Italy's rich botanic heritage, involving Lancia Ypsilon Cassina and Maserati Grecale models.
Condividi