L’IA trasforma gli agenti: verso un nuovo turismo
💻 Phocuswright's study explores the shift from 'b2b' and 'b2c' to 'B to AI' in the travel industry. Julie White from Accor acknowledges AI's potential to connect brands and customers. Matthias Keller of Kayak highlights AI's role in offering personalized recommendations. During the 2024 Phocuswright Conference, Erik Blachford, former CEO of Expedia, emphasized the need for significant investments and adaptations. AI's influence is steadily transforming tourism distribution.
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