Brand Usa lancia la campagna internazionale
🌎 Brand USA launched the "America the Beautiful" campaign in nine international markets during the Brand USA Travel Week U.K. & Europe 2025 in London. The campaign aims to inspire global travelers ahead of major 2026 events like the FIFA World Cup, the U.S.'s 250th anniversary, and Route 66's centenary. From January to July 2025, U.S. travel exports hit $147 billion, a 2% increase from 2024. The sector aims for a $551 billion economic impact by year's end.
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