Redazione

💸 Acqua Minerale San Benedetto launches "San Benedetto My Secret 2025" contest from March 17 to August 29, 2025. Consumers can win by purchasing specially marked 6-pack bottles, registering on the promotional website, and following instructions. Prizes include 30 Samsung Galaxy Tab A9 tablets, 12 Gardaland Resort weekends for 4, and 7 Samsung Crystal UHD 50" 4K TVs—with an extra chance to win a TV by buying a San Benedetto Aquavitamin bottle. Participants with at least 5 receipts can enter to win a blue metallic SUZUKI Swift Hybrid 1.2 TOP 4WD. Promotion runs on product packaging, official websites, and San Benedetto's social media platforms.

☕ La Marzocco, founded in 1927, is hosting "Connected Days" on March 18 at 16:00 (GMT+1) via live streaming, discussing the impact of connectivity on coffee machines and user experience improvements. The Florence-based espresso machine producer has modernized infrastructure and introduced IoT gateways for customizable coffee experiences. More info available on Instagram @lamarzocco and on lamarzocco.com/connected-days/index.php.

🍪 Lesaffre Italia and Richemont Club Italia renewed their strategic partnership for professional baking and pastry training. Lesaffre, part of a French group in 50 countries with 80 production sites, 11,000 employees, and €3 billion revenue, offers continuous quality education. On March 24, an event titled "Il lievito, il vero protagonista della fermentazione" will be hosted at Lesaffre's Baking Center™. L'hirondelle 1895, a new yeast specific for biga, long fermentations, and pizza, was launched in January 2025 during the 130th anniversary of the L'hirondelle range, available in 2.5 kg resealable packs with five 500g blocks.

🌽 "Olio Capitale," the extravirgin olive oil fair in Trieste, concluded on March 16 with a record +18% increase in attendance, reaching nearly 14,200 visitors compared to 12,000 in 2024. With 212 exhibitors, the event showcased a variety of olive oils and featured an international presence with visitors from over 20 countries. The International OLIO CAPITALE Competition had 176 oils in contest, with winners from Tuscany, Puglia, and Spain across different fruity categories. The fair included innovative conferences on health benefits of olive oil and technological advances in the olive oil sector. CocktOIL, the off-fair cocktail event, saw Angelica Puntini from Local win, while "L'olio nel Piatto" promoted olive oil in local cuisines. Antonio Paoletti, president of the Venice Giulia Chamber of Commerce, highlighted the fair's focus on quality and international outreach.