Redazione

🍣 The first Italy Sushi Cup will be held in Vercelli on May 28, organized by Associazione Italiana Ristoratori Giapponesi (AIRG). The winner will compete in the World Sushi Cup 2025 in Tokyo this August. Contestants must have at least 5 years of experience as sushiman, reside and work in Italy, or be Italian nationals abroad, and must hold a Sushi Proficiency Certificate. The competition includes a prep test, a traditional Edomae-sushi arrangement, and a creative sushi composition.

🍻 At Beer&Food Attraction, Fabio Russo interviewed Paolo Molinari, CEO of Casoni Fabbricazione Liquori, an Italian company with over 200 years of tradition in high-quality liquor production. They introduced Gin Tabar London Dry, a new addition to their flavored gin range, honoring Emilian excellence while maintaining traditional gin characteristics. Also presented were the 1814 line's Non-Alcoholic Aperitivo and the "pop" version of Amaro del Ciclista, catering to all palates.

🍅 SOL2EXPO – Full Olive Experience at Veronafiere from Sunday, March 2, to Tuesday, March 4, features over 50 events including conferences, cooking shows, and tastings. Inaugural conference on March 2 (11:30 AM, Area talk pad.2) by SOL2EXPO-Nosmisma Observatory, with Agriculture Minister Francesco Lollobrigida and other officials. Key topics include EVO oil consumer perspectives, olive oil market in Italy and Europe, and Xylella solutions. Cooking demonstrations by chefs Andrea Perini, Claudio Rugna, and Emanuele Natalizio, and mixology sessions by the Women's Oil Association are also scheduled.

🎾 FelsineoVeg SB will participate in Racquet Trend Expo, from 7 to 9 March at Fiera Milano Rho, showcasing their 100% plant-based product range, including the protein-rich Good&Green Mopur® Fitness line. The event features gaming sessions, with appearances by Regina Baresi and Anastasia Abbagnato on 8 March and a talk by Andrea Righi on the 9th highlighting healthy eating. The expo emphasizes the link between sports, well-being, and a balanced diet.

🏀 Over 4 million people in Italy have made watching sports in bars a popular ritual, contributing to significant revenue increases for restaurants and public venues. A Nielsen study finds that 57% of patrons would have stayed home if not for the live sporting events. Bars and restaurants experience a 19% income boost on days with live sports. Key upcoming events, such as Napoli vs Inter on March 1st, MotoGP in Thailand, Milan-Lazio on March 2nd, Inter vs Feyenoord on March 5th, and Manchester United vs Arsenal, Juventus vs Atalanta on March 9th, along with Formula 1 and ATP tennis tournaments in March, are expected to draw massive crowds. Live sports in venues offer a strategic way to increase profits by an average of 19%.