Boom delle la ricerche online ''vicino a me'': ecco come si trasforma il settore food
🍕 Local Strategy's study using Google Trends data from March 2024 to March 2025 shows a significant increase in local searches for restaurants, pizzerias, and supermarkets in Italy. "Pizzeria near me" searches have soared, with 550,000 monthly searches. Specific local search increases include "restaurants near me open now" by +450%, "pizzeria near me open now" by +1050%, and "supermarket near me" by +300%. Google scores regions on search intensity, with Valle d'Aosta leading at 100, followed by Veneto (78), and Lombardy (77). Luca Bove, CEO of Local Strategy, emphasizes online visibility as essential for survival in a competitive market. Google's data reveals that 88% of local mobile searches lead to contact or visit within 24 hours, and 28% of nearby searches result in a purchase. The report's additional details will be presented at the Local Strategy Live 2025 in October.
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