Gruppo ABC: quando l’innovazione tech fa crescere il business alberghiero
🏨 In 2023, Gruppo ABC, with 14 properties and over 800 rooms, partnered with traveltech startup Hotiday, yielding a €500,000 revenue increase and a 94% occupancy rate, up 4-7% over two years. Hotiday's model involves buying a selected number of rooms (5% of total capacity) and optimizing them with technology like virtual assistants and smart TVs. The partnership expanded in 2024 to seven ABC properties. The Italian hotel sector grew in 2024 with a 54% increase in sold nights and a 63% rise in economic value.
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