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Redazione

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  • 5 min

Italy Beer Week 2025, il grande evento che celebra la birra artigianale

🍺 Italy Beer Week, in its 15th edition, promotes Italian craft beer culture nationwide with free event listings on Italybeerweek.com. Previously, it recorded about 4,500 participants and over 5,000 events and promotions. The Ballo delle Debuttanti inaugural event will take place from March 14-16 at Rome's Mercato Centrale, showcasing 12 new beers from Italian breweries. Participants can also buy a box of these beers online and join Facebook livestreams between March 18-21. Partners like Anima by Cerve, Mr. Malt®, Mercato Centrale, Cime Careddu, 1001Birre, Untappd, and Tecnofrigo Service support the 2025 edition.
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  • 3 min

Avena: il superfood che conquista sempre più italiani

🥜 In Italy, oat and oat-based products saw a 600,000 increase in buyer families over three years due to health focus. Oats are considered a superfood, with 72% of Italians valuing probiotic or beneficial foods for a healthy lifestyle. Oat production declined from 2.3 million quintals in 2023 to 2.1 million in 2024, yet 13% of Italian families choose oat products, averaging 2.4 purchases yearly. The primary consumer group is families without children, aged 35-64, predominantly in Northern Italy, especially the Northeast. Discount stores are the leading retail channel, with nearly 2 million families and an average purchase of 1.3 kg.
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  • 1 min

Nuovo design del letto in più: il daybed, anche a castello

📖 Tecniche Nuove Spa, based in Milan at Via Eritrea 21, with a fully paid-up share capital of 5,000,000 euros, is registered under fiscal code, VAT number, and Milan Companies Register: 00753480151. The company's registration number is 456, dated 6/12/73 at the Milan Tribunal, and it is listed on the ROC (Registro degli Operatori di Comunicazione) under number 6419, following the resolution 236/01/Cons dated 30.6.01 by the Authority for Communications Guarantees.
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  • 1 min

HorecaTv a Beer&Food Attraction 2025: Intervista con Gegam Kazarian di Magika Likido

🍺 At Beer&Food Attraction 2025, Fabio Russo interviewed Gegam Kazarian, co-founder of Magika Likido. The brand presented its line of non-alcoholic natural cordials made with Italian ingredients and Alpine water. The cordials, with low sugar content and balanced pH, include Edelflower, Basil, and Pomegranate varieties. These cordials are suitable for mixology and cooking, and are crafted with fruit, flowers, and aromatic herb leaves. Co-founders also include Luigi Faleschini and Silvia Centanni.
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  • 4 min

Loop arriva in Italia: il turismo di alta gamma del mercato DACH si incontra a Borgo Egnazia

🏖 LOOP, the high-end tourism trade fair for the DACH market, will host LOOP MICE Spring (March 12-15) and LOOP Leisure Spring (March 15-19) in Puglia, Italy, at the renowned Borgo Egnazia. The event connects influential travel agencies and tour operators from Germany, Switzerland, and Austria with international luxury hotels and tourist brands. Astrid Oberhummer, Managing Director of Lobster Experience, highlights the commitment of Italian luxury brands to evolve and offer an exclusive platform for elite travel designers. The fair enables Italian brands to align with the luxury travelers' needs for authenticity and sustainability, vital for competitiveness in the evolving market. By 2025, Millennials and Gen Z will make up 45% of the luxury market, as per Bain & Company, emphasizing the need for brands to adapt and form strategic, long-term partnerships to boost bookings and revenue.
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  • 5 min

Raboucer allarga la sua proposta con la nuova Gastronomia

🍻 Andrea Pirola and Simone Di Gioia initiated their entrepreneurial journey in 2019 by acquiring Bar Cuore in Milan and transforming it into Raboucer. They endured the Covid phase successfully, expanded in 2022 with historic venue Tasca, and further with “La Gastronomia,” creating a culinary district. "La Gastronomia" caters to Raboucer and Tasca, offering quality Mediterranean cuisine, takeaway, and delivery services with a weekly changing menu. Raboucer is known for its signature cocktails, recently themed "Cocktails & Cinema," and apart from a new drink list, they've added a private event-friendly internal room and enhanced food offerings with double-fermented focaccias and attractive deals like €10 Sunday aperitivo.
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  • 3 min

Consorzio Nazionale Grappa: Sebastiano Caffo confermato presidente

🍷 Sebastiano Caffo was re-elected as president of the Consorzio Nazionale Grappa on March 10, joined by Vice President Elvio Bonollo and a board of members from various distilleries. Their goal is to secure official recognition from the MASAF, representing over 75% of national grappa production—well above the 66% needed. The Consorzio, symbolized by a logo of three grappa drops forming the Italian tricolor, aims to protect and valorize grappa over the next three years, strengthening its brand internationally.
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  • 3 min

Nuovo Codice della Strada: sfide e opportunità per il settore Horeca

🚫 The new Italian Road Code effective from December 14, 2024, has led to CGA by NIQ's study on its impact on Horeca sector consumption. The survey found 46% plan to change their habits, with Millennials at 49% and 55% in Milan residents. A 44% reduction in bar and restaurant attendance is expected, particularly among Gen Z and in big cities such as Rome and Milan. Gen Z is also driving a 37% shift towards non-alcoholic alternatives, and an increased interest in low/no alcohol options is noted among Gen Z and Millennials. The sector must adapt to changing consumer behaviors for continued success.
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  • 3 min

Boom del salmone norvegese in Italia: consumi raddoppiati in 10 anni

🍣 Italy is the third-largest market for Norwegian salmon, with nearly 10% of Norway's production consumed there. In the last decade, Italian consumption of salmon has more than doubled. In 2024, Italy imported over 6 billion NOK (approx. 550 million euros) worth of Norwegian salmon, one of the highest figures in recent years. Italians consumed nearly 140,000 tonnes of Norwegian salmon last year. About 1,000 poke restaurants are currently in Italy, with expectations to reach about 2,000. Tom-Jørgen Gangsø, Director of the Norwegian Seafood Council in Italy, notes a high number of sushi and poke restaurants, with salmon dishes being highly requested. Nearly 80% of Italians deem fish origin labeling important, and 70% consider sustainability a key factor in purchasing decisions. The Norwegian Seafood Council is a part of Norway's Ministry of Trade, Industry, and Fisheries.
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