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Laura Alese - Federturismo Confindustria

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  • 2 min

Scalapay/Casaleggio Associati: il buy now pay later tra le modalità d’acquisto più utilizzate

🏠 "The State of Shopping 2025" analysis by Scalapay, based on Casaleggio Associati's insights, highlights key consumer trends: Millennials and Gen Z prefer "Buy now Pay later" options, indicating a shift towards financial flexibility. In 2022, 65% of consumers favored budget brands, and 57% sought online discounts. E-commerce is booming with revenues of €607 billion, expected to reach €938 billion by 2029. Top consumer regions in Italy include Lombardia (15%), Campania (13%), and Lazio (11%). In France and Spain, Millennials and Gen Z lead as Scalapay users, with an average spend of €114, and €355 for travel. Debit cards are the preferred payment method in Spain, with an average spend of €346 on travel. New travel trends are "destination dupes" and "coolcations," with booking increases of 26% to cooler destinations like Finland and Norway. "Nostalgic tourism" also surges, with 29% of 25-35-year-olds planning trips to iconic cultural and sports events.
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La Presidente Lalli alla Conferenza GatewAI “AI nel Turismo: Istituzioni e Politiche”

🏖 By the end of 2025, 80% of tourism operators will use Artificial Intelligence (AI), as revealed in the "Scenari e Opportunità nell’era digitale: Innovazione e Turismo 2025" whitepaper, presented by Repower at the GatewAI conference on April 4th in Bergamo. AI adoption in the tourism sector (tour operators, hotels, restaurants) increased by 23% annually between 2020 and 2023. AI is expected to create 400,000 new jobs by 2035, and last year, tourism to small Lombard villages rose by 22%, compared to a 10% increase for larger cities. AI applications in dynamic pricing, language translation, and booking automation are being studied, stressing the need for employee training to keep up with competition.
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Il 16 aprile a Roma gli Stati Generali di Federturismo

🏖️ On April 16 at 10:00 AM in Rome at Palazzo Wedekind, the General States of Federturismo will take place, featuring discussions on the future of Italy's tourism industry. The event will involve all sectors within the industry associated with the Federation. Sessions will be moderated by Radio 24 - Il Sole 24 Ore Executive Deputy Director Sebastiano Barisoni and will showcase the outcomes of three thematic working groups: Finance and Tools for tourism support, Infrastructure and Transport, and Artificial Intelligence. Confirmed attendees include Tourism Minister Daniela Santanchè, Minister of Enterprise and Made in Italy Adolfo Urso, and Confindustria President Emanuele Orsini. Attendance is by invitation. For more information, contact eventi@federturismo.it.
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  • 3 min

TURISMO E IA, SANTANCHÈ ALL’OCSE: “LAVORIAMO PER INCUBATORE PERMANENTE A GUIDA ITALIANA”

🏖 From Paris, Italian Tourism Minister Daniela Santanchè discussed the role of artificial intelligence (AI) in tourism at the OECD Tourism Committee. She presented ideas for an AI incubator for tourism, led by Italy, to support small and medium-sized enterprises and promote training. Santanchè highlighted the G7 Tourism results from Florence in November, emphasized human-centered technology and sustainable tourism, and mentioned initiatives like Tourism Digital Hub and funded AI-based startups. Italy also participates in European data projects DATES, DEPLOYTOUR, and D3HUB, and calls for regulated online reviews.
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Ragioneria generale dello Stato: il 58,7% dei lavoratori nel turismo ha più di 40 anni

📈 From 2004 to 2024, Italy's workforce aged 15-34 dropped by 2 million, from 7.6 million to 5.5 million, while those over 50 doubled from 4.5 million to 9 million, according to the State General Accounting Department. In 2023, tourism had 1.4 million employees, a 31.3% increase over 10 years, with 26.8% foreigners and 52.3% women; 45.8% held temporary contracts, and 58.7% were over 40.
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Jfc: l’Italia incasserà 1,2 miliardi dalla tassa di soggiorno

💰 In 2025, city tax revenues in Italy are expected to rise by +15.8% to €1.186 billion, spanning 1,389 municipalities. In 2024, collections reached €1.024 billion, a +29.1% increase over 2023's €793.5 million. Lazio led in 2024 with over €300 million, a significant jump from €189 million in 2023. Tuscany followed with €121 million, up from €107 million the previous year. Lombardy also saw growth, with €114 million in 2024 compared to €93 million in 2023. Rome alone generated €292 million, marking a +61.2% increase. Florence and Milan saw revenues of over €76.5 million, up by +9.9% and +23.2% respectively. Rimini was the top beach destination, netting around €14 million, a +30.5% increase. Sorrento and Jesolo followed with €9.2 million (+31.6%) and €5.7 million (−1.4%). In thermal towns, Abano Terme led with over €3.7 million (+22.1%), followed by Merano with €3.2 million (+37.2%), and Ischia with more than €2.2 million (+12.4%). Among lake destinations, Como topped with approximately €4.
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Siteminder: per Pasqua e per i ponti crescono pernottamenti e prezzi

📆 Siteminder reports a 17% increase in global hotel bookings for Easter 2025 compared to 2024. In Italy, the check-in volume for Easter weekend 2025 grew by 17% year-over-year, with an average of 3.04 additional bookings per hotel by March 18. Italy's Easter average daily rates (ADR) rose 6.23%, from €278.46 in 2024 to €295.82 in 2025, higher than the 2024 annual average of €239.60. Portugal and Spain led with ADR increases of 14% and almost 8%, respectively, while Mexico, the US, and the UK saw declines. Italy's booking lead time extended by 15.51%, from 79.62 days in 2024 to 92.05 days in 2025, exceeding the global average increase of 9.63%. The average length of stay in Italy for Easter 2025 slightly rose by 1.53%, but globally, it decreased by 3.43%. Italian international guest bookings jumped from 58.53% in 2024 to 76.58% in 2025. For the April 25 to May 1 period in 2025, Italian hotel bookings saw a 0.35% uptick, and ADR increased by 3.68% annually from €301.00 to €312.07
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