What is TERA Traveloka?
TERA Traveloka is the platform that hotels and travel companies use to control their listings on Traveloka, Southeast Asia’s most popular travel app.
Traveloka, Indonesia’s answer to Booking.com and Expedia, was established in 2012, and has since become the biggest name in Southeast Asian travel, earning a unicorn-level US$3 billion valuation along the way.
TERA, or the Traveloka Extranet Reservation System, is the Traveloka extranet, or what the company calls its “integrated business system”. It is the equivalent of Expedia Partner Central – a place where a hotel or travel business can control their OTA listing, take bookings and payments, advertise on the app, and access Traveloka support.
The TERA extranet is also designed to connect seamlessly with most channel managers, to help hotels better manage their bookings.
Why are hotels using TERA Traveloka?
While it was only established in 2012, Traveloka is the largest online travel agency (OTA) in the region, and has an even more significant stranglehold on the travel market in its home of Indonesia.
This means that any hotel that has a presence in Southeast Asia, or that is looking to target the burgeoning audience of Southeast Asian travellers, should work to create a presence on Traveloka. And the only way to do that is with a TERA traveloka login.
A Traveloka TERA login allows any type of accommodation – hotels, hostels, villas, resorts, apartments, B&Bs, campsites, guesthouses, homestays and more – to create and control their own listing, and market it to a large, targeted and highly engaged audience.
More online bookings, less manual effort.
With Little Hotelier you can connect to Traveloka and hundreds more booking channels, managing them all, including rates and availability, through a single, simple interface.
How do Traveloka ads work?
Armed with a TERA extranet login, your hotel gains access to a range of Traveloka advertising opportunities through the app’s integrated marketing channels. Traveloka ads take many forms – you can promote your listing by:
- Boosting your property in the Traveloka search results.
- Taking out a display ad, such as a homepage banner, on the Traveloka website or in the app.
- Establishing a social media partnership with Traveloka.
- Taking out an ad on the Traveloka newsletter.
All of these marketing opportunities can be managed through the TERA Traveloka platform. You can choose your channel, set your budget, target a specific audience, analyse your campaign and make improvements on the fly.
TERA Traveloka extranet login: A step-by-step
Good news: signing up to TERA Traveloka is super simple and doesn’t take long at all. The process is as follows:
Step 1: Create a TERA account
The first step is to create a Traveloka TERA account. Navigate to the appropriate registration page – here to register a hotel, and here to register a villa or apartment – where you’ll be asked to key in a few simple details and create a username and password.
Step 2: Log in to your TERA account
Now that you’re armed with your Traveloka login, extranet access is simple: navigate to the login page, key in your username and password, and you’re in.
Step 3: Fill in your details
At this point you’ll be asked to fill out a form that captures all the property details that Traveloka needs to know: rates and availability, room details, amenities, photos and more.
Step 4: Confirm your details with Traveloka
Once you’ve keyed in your property’s details, you’ll be contacted by a Traveloka Market Manager, who will double-check your details then get your listing live on the platform.
Benefits of using TERA Traveloka for small hotels
Any accommodation provider in Southeast Asia, and any hotel business with eyes on the Southeast Asian market, would be wise to capitalise on TERA Traveloka.
The largest player in the Southeast Asian travel space, and commanding an OTA market share of over 42% in its home of Indonesia, Traveloka presents an incredible opportunity for any hotel looking to increase brand awareness and bookings.
In Traveloka TERA you have a simple way to enhance your presence on this exciting platform, from making your listing more alluring, to promoting it across a wealth of marketing channels to a highly targeted audience. This can also lead to more direct bookings, thanks to the billboard effect.
And if you combine your TERA Traveloka login with a smart tool like Little Hotelier, you can gain all this extra exposure and business with hardly any extra effort!
By Dean Elphick
Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).
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