CitizenM è un gruppo di hotel design «affordable luxury». Questo hub raccoglie le ultime notizie e novità su CitizenM, selezionate da 10 Minutes News da fonti affidabili.
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Marriott in Emea: un 2025 di forte crescita
27 Febbraio 2026🏨 Germania, Italia, Arabia Saudita, Emirati Arabi Uniti e Regno Unito hanno visto la maggiore crescita per Marriott nel 2025. La pipeline dell’area Emea ha superato le 600 proprietà e 113.000 camere. Marriott ha firmato 230 contratti per oltre 31.000 stanze e 40 nel segmento lusso, inclusi The St. Regis Karya Cove Resort e JW Marriott Hotel Tashkent. CitizenM è stato acquisito, aggiungendo 19 hotel e quasi 4.000 camere. Le branded residences contano 24 nuovi accordi, raddoppiando rispetto al 2024.
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Addio citizenM, benvenuta Another Star: nuovo nome (e 590 milioni di fondi) per il brand di Marriott
28 Novembre 2025🏨 A pochi mesi dall’acquisizione del marchio citizenM da parte di Marriott International, la società ha rivelato il nuovo nome, “Another Star”, continuando a gestire hotel in Europa e USA tramite franchising con Marriott Bonvoy. Fondata nel 2006, Another Star ha assicurato un finanziamento di $685 milioni da J.P. Morgan e Ksl Capital Partners. CEO Lennert de Jong mira a ridefinire l’ospitalità di lusso e rendere i viaggi ispiranti e accessibili a livello globale.
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Marriott completa l’acquisizione di CitizenM: 8.789 nuove camere entrano nell’ecosistema Bonvoy
28 Luglio 2025🏨 Marriott International has completed its acquisition of Dutch hotel chain CitizenM for $355 million. Announced in April, this strategic move enhances Marriott’s lifestyle offerings. Founded in 2008, CitizenM operates 37 hotels across Europe, the U.S., and Asia, with 8,789 rooms. Integration into Marriott’s digital systems and Bonvoy program will finalize by year’s end. Anthony Capuano, Marriott’s CEO, highlights CitizenM’s appeal to modern travelers with tech-savvy, sustainable designs. Marriott aims to expand CitizenM’s reach in key cities.
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Marriott International: acquisito il brand lifestyle CitizenM
24 Luglio 2025🏨 CitizenM was officially acquired by Marriott International, integrating into its systems by year-end. Anthony Capuano, CEO of Marriott, announced that CitizenM will join Marriott Bonvoy. CitizenM operates 37 hotels with 8,789 rooms across 20 cities in the US, Europe, and Asia-Pacific, known for innovative tech, people-focused hospitality, and efficient design. This acquisition adds to Marriott’s lifestyle brand offerings, meeting travelers’ demand for unique experiences.
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Mani in alto!
17 Luglio 2025“Mani in alto!” È quasi un grido di resa che arriva da certi ambienti del nostro settore, quando si parla del momento più basilare dell’esperienza in hotel: il check-in. Proprio l’altro giorno ci pensavo. Trentotto anni fa, riuscivamo a registrare un ospite in circa due minuti. Due minuti! Questo comprendeva il pagamento (con impronta della carta, niente POS) e la creazione della chiave elettronica. E oggi? Ci viene detto che è una sfida colossale, nonostante tutta la tecnologia a disposizione.…
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Parte dall’India l’avventura del nuovo soft brand Series by Marriott
26 Maggio 2025🏨 Series by Marriott starts in India through an agreement with Concept Hospitality Private Limited (CHPL). Founded in 1996, CHPL manages six brands and over 100 hotels in 90 locations. The Fern chain, with 84 open and 31 pipeline hotels, will join Series by Marriott. Marriott will make a small equity investment in CHPL. Anthony Capuano, CEO of Marriott International, emphasizes expanding Marriott’s presence in India. Accor aims for 300 hotels in India by 2030, while Wyndham and Dusit International…
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Nuovo soft brand per Marriott: il gruppo debutta in India con Series
20 Maggio 2025📍 Marriott’s new soft brand, Series by Marriott, is launching in India through a deal with Concept Hospitality Private Limited, which operates 84 hotels. CEO Anthony Capuano highlights India’s growing market as key for expansion. Series by Marriott will include The Fern, The Fern Residency, and The Fern Habitat hotels. Essential standards cover mid-to-high-range comfort, free Wi-Fi, daily coffee/tea, breakfast, fitness centers, and event spaces. Expansion talks are ongoing in the US, Caribbean, Latin America, Europe, Middle East, and Africa.
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21 Gr di Turismo: La fine del sogno
15 Maggio 2025💵 CitizenM, a hotel brand started in 2008, has been acquired by Marriott, the world’s largest hotel chain. Airbnb plans international expansion due to U.S. market softness, with a focus on Italy and high-quality hotels. Hilton aims for tenfold growth in India, with 32 hotels currently and 29 in development. Greece saw €21.5 billion in tourism revenue last year. Cuba targets Chinese tourists for growth amid U.S. sanctions. The concept of the “motel” celebrates its 100th anniversary this year.
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Marriott conquista i 36 alberghi di CitizenM
29 Aprile 2025🏨 Dutch chain CitizenM joins Marriott International with 36 hotels and 8,544 rooms across over 20 cities including New York, London, Paris, and Rome. CitizenM’s expansion includes three hotels with over 600 rooms expected to open by mid-2026. Founded in 2008, it targets modern travelers and businesspeople with technology-driven accommodations. Marriott will pay $355 million for the brand and related intellectual property, with the existing portfolio becoming part of Marriott’s system under new long-term franchise agreements. Founder and CEO Rattan…
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Marriott si ingrandisce: acquisita la catena citizenM
29 Aprile 2025🏨 Marriott International acquires Dutch-based hotel developer, investor, and chain citizenM. The deal aims to boost Marriott’s lifestyle offerings, with citizenM’s global portfolio consisting of 36 hotels and 8,544 rooms across the USA, Europe, and Asia-Pacific, including cities like New York, London, Paris, and Rome. Three more hotels are scheduled to open by 2026. Anthony Capuano, president and CEO of Marriott International, highlights the brand’s appeal to tech-savvy guests and the synergy with Marriott’s global development system and Marriott Bonvoy…
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Una nuova Managing director per Almar Resorts: arriva Maria Pia Intini. Boccato: “Portaci lontano”
21 Marzo 2025🏨 Maria Pia Intini joined Almar Resorts as Managing Director, part of the HNH Hospitality brand, announced by CEO Luca Boccato. Intini, with past roles including Development & Investment Director Europe at citizenM and positions at Colliers International and Cushman & Wakefield, brings extensive experience to the role. Almar Resorts currently operates three luxury resorts: in Veneto, Sardinia, and Sicily. Intini’s academic background includes Tourism Economics in Italy and a Master’s from Cornell University.
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Irlanda, l’exploit del mercato alberghiero
3 Settembre 2024🏦 Ireland’s hotel market soared with €655 million in sales during the first half of 2024, nearly quadrupling from €173 million in the first half of 2023. The sale of Dublin’s 265-room Shelbourne Hotel by Kennedy Wilson to Archer Capital was a significant transaction, estimated at almost €260 million. Hard Rock Dublin, after four years, was bought by Leonardo Hotels, rebranded under NYX, leaving no more Hard Rock hotels in the UK or Ireland. Dublin hotel occupancy hit 80% in…
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Convention Bureau Roma e Lazio, 13 new entry nell’anno
23 Luglio 2024🏢 Convention Bureau Roma e Lazio has grown by 13 new associates, including AG Group Italy, ICB Allestimenti, Pepe Catering, and ten others confirmed in late January. President Onorio Rebecchini reports the network now encompasses 151 operators, including 130 members and 21 partners. Rome ranks in the top seven worldwide destinations for international events and congresses and is the leading conference destination in Italy according to the International Congress and Convention Association (Icca).
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21 Gr di Turismo: Grandi speranze
18 Luglio 2024🚵 Venezia will increase its admission tax to manage overtourism. Copenhagen launched a pilot project rewarding tourists who engage in sustainable actions with free lunches, coffee, kayak tours, and museum entries. CitizenM plans to expand its membership program, leveraging coworking as a benefit available across its 34 hotels worldwide. Delta Airlines expects the Paris Olympics to cost them $100 million. The Mirage in Las Vegas, built in 1989 with $630 million, was bought by Hard Rock International for $1.1 billion,…