TOP NEWS

🗺 Milano, 23-24 gennaio 2026, ospiterà il Terzo Forum Internazionale del Turismo, promosso dal Ministero del Turismo. Il forum si concentrerà sull’undertourism e coinvolgerà sindaci di piccoli comuni turistici per discutere strategie di promozione di destinazioni meno conosciute. Collaborando con Enit Spa, si affronteranno temi di destagionalizzazione e gestione dei flussi turistici. Il dialogo includerà sindaci, operatori e istituzioni, con attenzione alle opportunità delle Olimpiadi Milano-Cortina.

💸 Il governo italiano, per supportare il turismo, ha introdotto contratti di filiera e destinazioni turistiche di qualità. Dal 1° gennaio al 30 settembre 2026, lavoratori del turismo con redditi sotto 40.000 euro riceveranno un'integrazione del 15% su alcuni lavori. 50 milioni di euro annui saranno destinati al settore dal 2026 al 2028. Un fondo di 250.000 euro annui garantirà l'efficienza dei servizi ministeriali. Un altro fondo prevede 4,2 milioni di euro per il 2026 e 3,5 milioni annui dal 2027 per il Tourism Digital Hub.

🍝 Eataly Roma Ostiense hosts the 7th Cacio e Pepe Festival from January 16-18 and 23-25, 2026. The festival features traditional and creative interpretations of cacio e pepe, including offerings from Santì and La Gattabuia. Highlights include show cooking by chef Giovanni Nerini and DJ sets by Roberto Zanon and DJ Macky. The event runs from 12 PM to 4 PM and 7 PM to 11 PM on weekends, with Eataly's closing time at midnight.

🍷 Approval of the EU-Mercosur agreement by EU member states' ambassadors is welcomed by Lamberto Frescobaldi, President of Unione Italiana Vini, on January 2026. This strategic deal is set to enhance the market for Italian wine in South America, with over 250 million consumers. Currently, tariffs on European wines reach up to 27% on still wines and 35% on sparkling wines in Brazil. Italy's wine export to Brazil is valued at €40 million, merely 8% of the country’s €500 million wine import market. The tariff removal over the next eight years is expected to significantly boost Italy's market share.

🌎 Natalia Bayona, direttore esecutivo dell'Organizzazione del turismo dell'ONU, annuncia un obiettivo di crescita turistica annuale del 3-5%, supportato da 1500 miliardi di dollari. Destinazioni emergenti includono Albania, Colombia e Paraguay. 2,6 miliardi di persone rimangono offline, ostacolando l'accesso all'IA. La Un Tourism Online Academy offre corsi personalizzati. L'Europa, che rappresenta il 51% del turismo mondiale, affronta l'overtourism, richiedendo collaborazione e tecnologia per superare le sfide.

🗺 Natalia Bayona, Executive Director of the UN Tourism Organization, in a TTG Italia interview, outlined a goal to grow tourism by 3-5% annually, surpassing global economic averages with $1,500 billion in UN support. New tech investments are essential, as 2.6 billion people lack AI access. UN initiatives include an Online Academy and daily WhatsApp courses, benefiting 18,000 startups across 150 countries, 24% led by women. Europe hosts 51% of global tourism, facing overtourism challenges.

📈 Titanka, a San Marino-based company, marked its 25th anniversary with positive 2024 results, managing €800 million in annual bookings. The CEO, Marco Baroni, announced a 2024 revenue of €9.6 million and aims for €10.5-11 million in 2025, with 35% EBITDA. With over 2,200 clients and 130 staff, Titanka introduced Titanka.AI at Ttg 2025, a predictive platform analyzing 9 million annual stay requests, enhancing their strategic hospitality management solutions.

💸 2025, Italy, real estate market: Investments reached €12.4 billion, the highest in six years, with a Q4 boost of €4.3 billion—a 25% increase from 2024. Hospitality drew €2.4 billion annually, climbing 30% from 2024. Retail led with €3.4 billion. Five deals exceeded €100 million, focusing on iconic and luxury repositioning assets. Rome attracted €650 million, highlighting investor interest in major cities and established tourist destinations.

📈 Blastness, a leader in travel-tech, won the 2026 HotelTechAwards in "Hotel Reservations Software" for their Central Reservation System (CRS). Over 2,500,000 industry reviews from 120+ countries contributed to this recognition. Blastness processes over €2 billion annually, with online bookings growing 64% from 2019 to 2025. Direct bookings increased by 104%, contributing to a 30% market share. Their Booking Engine ranked 7th globally, and RMS remained in the Top 10. Blastness serves 2,000+ clients, leading in Italy for 5-star hotels.

🏨 Tuttohotel 2026 kicks off on January 12 at Mostra d'Oltremare in Naples, Italy, for its sixth edition, running until January 14. It features over 180 brands and 30 training events. Key attendees include Vincenzo Maraio and Teresa Armato. Highlights include the Vision Hotel and Green Hotel Design installations. The event offers free entry with registration. Workshops cover B&B management, and the Tuttohotel Awards take place on January 12 at 3:00 PM.