TOP NEWS

🍺 Birra Peroni launched the "BeHer" initiative to address gender equality in the workplace. According to an IPSOS study, 31% of Italians see women as the most discriminated group. Italy's female employment rate is 54.1%, 18% lower than men's. BeHer is built on five pillars and features an expert committee. Birra Peroni, achieving a 12% increase in women in managerial roles over four years, serves as a model for the Horeca sector.

📅 Martedì 24 giugno 2025, dalle 10:30 alle 13:30, la Sala della Regina della Camera dei Deputati ospiterà la presentazione del Rapporto Strategico 2025 di Italgrob. L'evento, in collaborazione con AFDB e TEHA Group, esplorerà il valore dell'ecosistema Horeca italiano e le sue evoluzioni future. Il dibattito coinvolgerà rappresentanti istituzionali, con Andrea Ducci del Corriere della Sera a moderare. Conferma di partecipazione richiesta. [Iscriviti qui](https://landing.ambrosetti.eu/txetrehpic-phdyxBkyKvSwnQa6JGp_DS6HLpfefjt11V2-Y2kBYS4MngsFyQUvyhvW1aCT1L00).

📅 Italian hoteliers leverage flexible check-out times and automation to enhance guest satisfaction and boost revenue. Standard check-out occurs between 10:00 and 12:00, but late check-out can increase profits. Chekin automates processes, offering online check-out, data integration, and real-time feedback requests. Hotels using Chekin save 87% of time. Strategies including clear communication, personalization, and upselling further improve operations and guest experiences. A 14-day free trial of Chekin is available.

🍷 Niccolò Branca, Executive Chairman of Fratelli Branca Distillerie, will feature in "Sognatori" on La7, airing May 28 at 23:30 with a rerun on June 1 at 16:20. Founded in 1845, the company remains 100% Italian and exports to over 160 countries. Branca's leadership focuses on tradition, quality, and sustainability, with brands like Fernet-Branca. It exemplifies successful global expansion while maintaining historical identity.

💡 Enel is offering comprehensive energy solutions for the hospitality industry across Italy. Their Enel Fidelity plan provides a fixed price over 24 months with decreasing costs, ideal for seasonal businesses. Enel Mix offers a flexible combination of fixed and indexed pricing. Enel also supports energy efficiency with Save Up voltage stabilizers, photovoltaic installations, and electric vehicle charging stations through Set&Charge. These services enhance sustainability and operational efficiency while providing financial incentives.

🏡 Italian villa vacations, termed "Healiday," combine relaxation and rejuvenation, focusing on nature and comfort. According to Emma Villas, 79.3% desire escapes from urban chaos. Italy remains a top destination, with Sicily (29.4%) leading preferences. Over 5,400 weeks are booked for 2025, amounting to €28.2 million, a 4.15% increase from 2024. The average stay is 1.37 weeks, with prices averaging €5,200 per week. Italian bookings rose by 3%, making up 11.74% of total reservations.

🌍 Italians' travel plans for 2025 are on the rise: 86% plan at least one summer trip, surpassing the European average by 7 percentage points, with 38% planning multiple trips. September is preferred by 39%, while 67% vacation domestically. The top international choices are Spain (12%), France (7%), and Greece (6%). Inflation (77%) and conflicts (58%) influence destinations. Hotel stays (45%) and car travel (51%) are most common. Only 39% opt for travel insurance, citing cost concerns (30%).

💻 Federalberghi President Bernabò Bocca warns about AI, likening it to a Formula 1 car needing careful handling to avoid foreign dominance. Minister Daniela Santanchè views AI as an opportunity for data accuracy and tourism optimization. Both emphasize the need for local expertise and data-driven strategies to enhance Italy's tourism sector through AI.

🏠 European travelers prioritize experiences over cost or accommodation according to an Arival study: 57% of respondents value experiences significantly. In 2024, Naples ranks as the top Italian city for booked experiences, surpassing Rome. Florence, Milan, and Sorrento follow. Popular sites include Pompeii, Amalfi Coast, Pisa, and the Vatican Museums. Online reviews are crucial, with 9 out of 10 using them before booking. AI helps offer personalized itineraries and experiences.

📈 Italy Family Hotels' 2025 report shows family-focused hotels in Italy saw an 85% revenue boost per room, 80% increase in ADR, and 35% higher occupancy. 25% of hotels rely on families for 70% of revenue, with 20% from foreign guests, mainly German and Eastern European. 25.7% of families plan three vacations annually; 39.1% plan two. Social media influences 38.6% of travel plans. 64.5% choose family hotels for kid-friendly amenities, with 90% prioritizing children's enjoyment.