TOP NEWS

🗺 Lombardia projects over 25.257 million overnight stays from June to September 2025, a 5.11% increase from 2024. This growth surpasses the national average of 2.1%, with foreign tourists accounting for 74.7% of stays. The Milano-Cortina 2026 Winter Olympics are expected to attract nearly 2 million additional tourists. These events emphasize Lombardy’s preparedness and potential for sustainable tourism development, with contributions from various local tourism operators.

🏖 Italian open-air vacations in 2024 saw approximately 11 million arrivals, with 52% from abroad, and over 72 million presences. Average stays were 6.5 nights, with expectations to exceed 73 million presences. Booking trends show a 1.3% increase in arrivals and a 1.4% rise in presences. Revenue grew by 1.2% despite a 2.4% tariff hike. Coastal regions anticipate almost a 2% flow increase, while mountain dwellings see a 1.5% revenue rise. Occupancy peaks at 66% in August.

🌍 Ramon Parisi, business development manager at InViaggi, outlines strategies amidst market challenges. Summer 2025 sees a market influenced by inflation, particularly affecting family travel. Key destinations include Tunisia, Turkey, Egypt, and Italy, with a rise in customized travel demand. InViaggi adapts with early booking offers and flexible options. Travelers seek experiential and personalized trips. InViaggi aims for a €7 million revenue, focusing on product, digitalization, and agency network training.

🌍 Italy is set to welcome 18.6 million international airport passengers and 27 million tourists this summer, according to Enit. The country ranks second globally as a vacation destination, trailing only Spain. Pier Ezhaya, president of Astoi, notes that long-haul bookings are up by 14%, with Egypt and East Africa seeing strong demand. June sees a 15.7 million increase in Italian domestic vacationers as school ends, growing by 600,000 from 2020, says Federalberghi’s Bernabò Bocca.

📦 Penny's marketing campaign in Germany creatively used packaging to highlight social and environmental costs, sparking viral discussions. Garofalo's limited edition pasta packaging with artistic graphics captured consumers' emotions and became collectible. Bacardi launched bottles made from 100% recycled plastic, reinforcing its green brand image without sacrificing aesthetics. These examples illustrate the powerful role of packaging in storytelling and communication, merging functionality with strategic marketing.

🏨 Green Hotel Genzianella, Roncone di Sella Giudicarie, achieved a 40% energy consumption reduction through an energy retrofit using Innova products. The hotel, with 26 rooms, features three Støne B1 15T heat pumps, achieving a seasonal performance over 3.5. In winter, these operate 85% of the time, using backup boilers below -10°C. Rooms use Osmo fancoils, ensuring optimal comfort. A Butler Pro system oversees operations onsite and remotely.

💻 Serenissima Informatica, in June 2025, launched protel Cloud in Italy and Spain for luxury hotels and hotel groups, offering over 1,100 integrations through Open API and protel I/O. The cloud-native PMS enhances personalization, integrating tools like Guezzt and iSelz Cloud. It offers advanced security with two-factor authentication and data encryption. A campaign, "Fly to the Cloud," supports a seamless transition from on-premise systems, highlighting enhanced connectivity, security, and customization for hotel management.

🗺 Barcellona, Berlino, Copenaghen, Helsinki, Londra, Parigi, e Roma: tra aprile 2024 e aprile 2025, il Sentiment Score di attrazioni turistiche supera 90/100. Roma (83,6) e Barcellona (83,9) hanno il Sentiment Score più alto per ristorazione e cultura. Interesse USA: Parigi, Roma e Barcellona aumentano di +0,04 punti percentuali. Londra, -0,12 punti, ma resta la più cercata. Tariffe estive: Londra +10,6%, Roma +13,2%. Berlino e Helsinki sono più economiche.

☕️ Tianyu Wang, a barista from China, won the regional Espresso Italiano Champion 2025 selections on June 3 in Gradisca d’Isonzo, Italy. The event, hosted by La San Marco, showcased their espresso machines. The finals will be held on June 24-25 in Conegliano. La San Marco, with a century of experience, emphasized technological innovation and sustainability. Wang, operating a café in Santa Maria di Sala since 2018, impressed judges with his precision and quality.

🛫 Capri's Tourist Office, Federalberghi Isola di Capri, and Porto Turistico di Capri have collaborated to launch new tourist information services and public transport systems to tackle overcrowding. A priority funicular access is introduced for hotel guests alongside residents, enhancing the visitor experience. This initiative aims to ease congestion, especially during peak hours, and offer tourists a deeper appreciation of Capri’s culture, nature, art, and beauty, as stated by Tourism Councillor Melania Esposito.