Innovazione

🏦 Custom Group, a retail and Horeca market hardware and software integration leader, opens new offices in Naples, via Atellana n.65 Arzano, highlighting its commitment to supporting southern Italy partners and customers. Carlo Stradi, President of Custom Group, emphasizes the strategic partnership role in the South, bringing innovation and advanced software solutions to a competitive market. Custom Group's unique integration capability streamlines operational management and enhances customer experience and operational efficiency. The new Napoli facility offers an extensive market range of solutions, including cash registers, PC-POS, scales, self-order kiosks, click and collect lockers, and vending machines to meet the growing digital consumer demands. Custom Group, with over 31 years of innovation, has 11 companies, international presence, and 32 proprietary patents, aiming to simplify daily life through user-friendly technology.

🍪 OREO, owned by Mondelēz International, innovates with a new recipe enhancing cocoa and reducing sugar. The refreshed brand also features a modern, bold design. Violaine Menard, Innovation Manager, introduces "the tastiest OREO biscuit ever". The upgrade will span the entire OREO portfolio, supported by a 7-week marketing campaign in Europe including TV, digital platforms, and in-store events. Mondelēz International, with a 2023 net revenue of $36 billion, leads global snacking with famous brands like Cadbury and Milka.

🎬 In 2024, 44% of Indian travelers draw inspiration from TV shows and movies for travel destinations and activities. 58% are drawn to iconic locations featured on screen, while 57% wish to immerse in the culture depicted. Social media influences 66% of Indian travelers, with 76% inspired by friends and family's profiles, and 55% by celebrities. Indians find trip planning stressful (42%) but seek to simplify by booking flights (62%), activities (47%), and special dining (50%) along with accommodation, eager for a stress-free experience. Santosh Kumar from Booking.com highlights their platform's role in streamlining travel planning.

☕ De’Longhi's automatic coffee machine Rivelia features elegant design, innovative technology, and advanced functionality. The Bean Switch system allows easy switching between coffee blends, and Bean Adapt technology facilitates finding the ideal grind with up to 13 levels. Rivelia can prepare up to 16 different drinks with LatteCrema Hot. The new LatteCrema Cool Upgrade Set enables Rivelia to make cold beverages, maintaining quality in both hot and cold options. Rivelia is designed to be a personal barista with a sleek, compact design suitable for any kitchen.

🍕 Giuseppe Vesi, a renowned Neapolitan pizza chef, collaborates with ChatGPT to create twelve innovative pizza recipes, focusing on unrefined flours, local products, and gourmet elements. AI suggests four pizzas for his official menu: Marinara Vesuviana with Carosella flour and Piennolo del Vesuvio tomatoes; Fumo e Terra with cold-smoked Bianchina wheat and black chickpea cream; a sweet pizza with whole wheat, Sorrento walnuts, and buffalo ricotta; and a flavorful pizza with Merzellina flour, Cetara anchovy sauce, and Cilento's yellow tomatoes. The experiment merges tradition with innovation, enhancing culinary experiences.

✈ Wizz Air CEO Jozsef Varadi promised investment in Italy, signaling an intent to grow, especially after establishing their first Italian base during 2020. The company aims to double its market share and is working towards a 500-aircraft fleet. A new pilot training center in Rome represents their major Italian base and future expansion plans.

🍸 Naturae Gin announces the launch of Herbarium, a new gin now available for pre-order, building on their botanical distillation heritage and sustainability values. Following their acclaimed Fructetum, Herbarium introduces a curated mix of herbal botanicals, representing a fusion of tradition and innovation. It is aimed at connoisseurs seeking unique, environmentally respectful spirits and marks a new chapter in high-quality gin.

🍕 Tasty Life, led by President Ugo Cosentino, initiates strategic expansion to grow its fishery brands and promote food treatment technology with the help of Brd Consulting, part of Fg Team Ltd. Federico Fiorentini appointed as Innovation Strategy and Growth Executive Director, Egidio Bagnato as Chief Financial Planner. The holding's brands, Pescheria Pedol (since 1929, recognized by Lombardy Region) and Bistrot Pedol, located in Milan's Central Market, along with Metacibus, developer of patented ultrasonic food treatment technologies, will benefit from a new 350 sqm research and production lab. Expansion plans include national and international openings of Pedol (Pescheria and Bistrot) and industrial and Horeca sector growth for Metacibus, supported by its innovative features and public/private contributions.

🍰 Pastiera napoletana, traditional Neapolitan dessert, embodies history, culture, and faith, enjoyed year-round, especially during Easter. Its key ingredient, quality cooked wheat from Chirico, established in 1895, ensures creaminess. Annamaria Chirico innovated cooked wheat preservation in tins since 1973, enabling year-long availability. The dessert requires exactly seven strips for its lattice top, a tradition maintained by Chirico, leading in the field and honoring Neapolitan heritage.

🏨 Welcomeasy, a hotel check-in management software, is renamed Wiisy effective from October 14. Wiisy is designed to streamline the check-in process and handle bureaucratic tasks efficiently, enhancing tourism presence management via a centralized platform both web and app-based. It securely stores check-ins, automatically sends reports to Portale Alloggiati Web and ISTAT, integrates with smart locks, self check-in systems, and major PMS, and calculates tourist taxes. The multi-account system facilitates team collaboration without extra costs, while also offering advanced analytics and reporting tools for occupancy data.