Distribuzione e Revenue

❄ Swedish Lapland's popularity increases in winter, with a 25% rise in requests to see the Northern Lights in February and March. Italian tourists' overnight stays in Sweden grew by 8% in 2024 compared to 2023, totaling over 310,000 visitors. Stockholm remains the top destination, attracting nearly 50% of visitors, followed by Göteborg with over 44,000 stays, and then Swedish Lapland. June-September remains the preferred travel period, with August doubling July's visitation.

🏖 Italy tops Virtuoso's Luxe Report 2025 as the Top Global Destination and preferred honeymoon spot, beating Greece, France, Japan, Croatia, with Rome among favored cities, surpassing London and Tokyo. In 2024, shopping tourists exceeded 2 million, up 7% from pre-Covid times, contributing over €2.5 billion directly to Italy's GDP. Shopping tourism's projected value is set to reach $327.8 billion globally by 2027. The US remains a key market for Italy, with over 4 million visitors in 2024, accounting for 4.6% of total international arrivals and spending roughly €6.5 billion. A 10.7% increase in US travelers to Italian airports is expected between April and September 2025, totaling 1.65 million passengers. Similarly, a 10.6% rise in Latin American travelers is forecasted for the same period in 2025, with 334,200 passengers anticipated.

✈ European passenger traffic maintained a positive momentum in Q1 of 2025, growing by +4.3% compared to the same period last year. This marks a slowdown from a +10.2% growth in Q1 2024 compared to Q1 2023. International traffic led the growth in 2025's Q1 at +5.7%, while domestic traffic remained unchanged at 0%. Compared to pre-pandemic levels (Q1 2019), international passenger traffic in Q1 2025 reached +8.9%, but domestic traffic was down by -12.8%. Monthly year-on-year growth decelerated in Q1 2025, from +6.9% in January to +3.4% in February and +3% in March. Despite an increasingly challenging economic context, consumer demand for travel experiences has remained resilient.

🏆 Napoli faces a tourist influx, driven by the anticipation of two upcoming football matches. Reports suggest an additional 20,000 visitors beyond the average, especially around the potential championship dates of May 11, and 17-18, expecting at least 20,000 extra overnight stays. The 2022-23 championship led to a 45% increase in tourist flow, with approximately €3 million generated daily in June. Currently, room rates have spiked by an average of 20%. Agostino Ingenito, Abbac president, anticipates 100,000 booking requests for the championship celebration, with 20,000 additional visitors for the final two match weekends. Salvatore Naldi, president of Federalberghi Napoli, highlights the perfect synergy between sports and tourism, noting that events like the Giro d'Italia and the potential to host the 2032 European Football Championship can significantly impact the local economy, promoting year-round tourism and diverse events.

🏗️ Over 55,000 tourism professionals attended the Arabian Travel Market (ATM) in Dubai, which featured more than 2,800 exhibitors with a 19% from the Middle East and 81% from the rest of the world. European exhibitors increased by 17%, Middle Eastern by 19%, Asian by 20%, and African by 21%. The event took place from April 28 to May 1 at Dubai World Trade Centre, focusing on the future of global travel and cross-border connectivity. Asia was the fastest-growing region at ATM 2025. Top international visitor sources included India (6%), Turkey (3.2%), UK (3%), Egypt (3%), USA (2%), China (1.5%), Sri Lanka (1%), Spain (1%), Maldives (1%), and Pakistan (1%).

💸 Jet fuel prices dropped below $700 for the first time in six months, reaching $678.37 per tonne in April, a 3.14% decrease (-$21.97) from the previous month, according to the IATA report by FTO. Year-over-year, this represents a $179.12 fall, equating to -20.89%. The BCE declared the average dollar exchange rate at $1.12140 per euro, with a +3.77% appreciation of the euro from the prior month.

🏨 In Turin, over the May Day weekend, hotels surpassed 90% occupancy, signaling a promising season start. From 2024 to 2025, there was a 33.85% increase in tourist arrivals and a 23.51% rise in overnight stays. Visitor preferences are evolving, with interest growing in religious tourism and industrial architecture, alongside established museum attractions. Notably, there's been a resurgence of American tourists and growing numbers from the Middle East.

💸 Chinese airlines, following a negative 2024, report losses for the first quarter of the current year, marking the fifth consecutive year of financial setbacks. Air China lost $281 million, a 22% increase from the previous year. China Southern's losses amounted to $102 million, contrasting with last year's profits, while China Eastern suffered a 24% increase in losses to $140 million. Despite expanding international routes, immediate results remain unseen.

🏕 Abu Dhabi, during the Arabian Travel Market, reported a 7% increase in hotel guests in 2024, reaching 3.2 million international overnight visitors, a 28% annual increase. From January to March 2025, 1.4 million guests stayed in Abu Dhabi, generating AED 2.3 billion in revenue for hotels, an 18% rise from the previous year, with a RevPAR of AED 484, marking a 25% increase. Hotel occupancy remained high at 79%. The 2025 goal is to contribute AED 62 billion to the local economy, a 13% increase from 2024, and support 255,000 jobs. The Experience Abu Dhabi stand at ATM 2025 showcased cultural sites and attractions, with 73 commercial and tourism partners participating.

🏖️ Caribbean Tourism Organization reported 34.2 million arrivals in 2024, a 6.1% increase from 2023 and 6.9% above pre-pandemic levels. US led demand with 16.8 million arrivals, up 3.5% from 2023, with Canadian market recovery and air connectivity also contributing. Dominican Republic topped Caribbean destinations with 8.5 million visitors, followed by Jamaica (2.9m), Cuba (2.2m), Bahamas (1.9m), Aruba (1.4m), and Puerto Rico (1m), accounting for 56% of total visits. Montserrat saw the highest annual growth at 29.4%. Curaçao led growth since 2019, up 51.1%.