Naar, l’Oriente traina i numeri 2024 Asticella a 74 milioni
🌍 Naar, an Italian travel company, projects a double-digit revenue growth in 2024 compared to 2023, driven by long-haul trips to Japan, Indocina, the United States, Polynesia, Peru, Colombia, Canada, and Fiji. Luca Battifora, recently appointed General Manager, highlights the success of the Bespoke product in Europe. The tailored travel experiences cater to a growing international clientele. Naar's B2B model capitalizes on the partnership with travel agencies for customized itineraries. The firm targets €73-74 million in revenue for 2024, aiming for an 11-12% growth in the Italian market. Additionally, there's a notable shift in Central and Southern Italy's market trends, with increased bookings to traditionally less popular long-haul destinations, such as Southern Africa.
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