Cirio, Piemonte: “Puntiamo a ospitare solo eventi di livello mondiale”
🏆 Alberto Cirio, President of the Piedmont region, highlighted the lineup of major events in Piedmont and Turin at the WTM in London. Emphasizing that Piedmont hosts roughly one major event per season, with a higher concentration in autumn, Cirio noted the dual positive impact of such events: immediate wealth and long-term promotional effect. He also pointed out that 52% of tourists in Piedmont are now international.
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