Mitur: anche a giugno le città d’arte sono le preferite
🏖️ In Italy, June's online accommodation saturation rate reached nearly 36%, a 2% increase from May. Short-term rentals hit approximately 39%. Preference was shown for art cities (50%), lakeside (47%), and spa (45%) locations. Despite a 10% price hike from the previous year, Italy's average nightly rate remained competitive at €134. Top saturation rates were in Lazio (61%), Veneto (56%), Friuli-Venezia Giulia (54%), and Tuscany (52%), with Rome (62%), Venice (61%), and Florence (58%) leading in attraction. Over a quarter of air bookings were domestic (26%), with a growing US tourist share (from 10% to 13%). Rome (32%), Milan (25%), Venice (7%), Naples (5%), and Catania (5%) were the preferred airport hubs.
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