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Santanchè in visita a Macugnaga dopo l’alluvione: “Non vogliamo lasciare indietro nessuno”

🏖️ Minister of Tourism Daniela Santanchè visited Macugnaga to support the flood-affected population. Announced a €10 million fund for damaged hotels, restaurants, and ski stations. Mentioned a €230 million tender for ski lift systems' renovation, modernization, and maintenance. Emphasized the need for teamwork on the trail network, preserving local identity and features.
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Turismo upper level, le nuove esperienze di Luxforsale

🏠 Luxforsale, a luxury real estate portal, launched a new line of luxury tourism services with a dedicated "Travel & Concierge" section, responding to the growing demand for exclusivity. The luxury real estate sector in Italy is projected to grow in the second half of the year, according to Luxforsale's Observatorio 2024. New services include supercar rental, yachting, private concierge, personal chefs, fitness instructors, photographers, tennis and golf coaches, and make-up & hair stylists.
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Boscolo lancia la linea Active Tours con nove itinerari

🏃 Boscolo introduces nine new "Active Tours" itineraries in Italy and Europe, targeting nature enthusiasts with activities like walking, e-biking, snowmobiling, and catamaran trips. The tours include four in Italy (Monte Bianco, Langhe, Umbria, Chianti, Val d’Orcia, Basilicata), three between Spain and Portugal, and two in Scandinavia. Boscolo's commercial director, Salvatore Sicuso, emphasizes that the tours are accessible, not overly demanding, and require no special physical preparation. All necessary technical equipment and apparel will be provided, along with specialized guides accompanying each tour.
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Overtourism, i consigli degli italiani

🌎 Italians are ready for sustainable behavior to combat overtourism, per Evaneos survey. Key solutions: exploring lesser-known destinations (49.3%), setting visitor limits (42.1%), promoting responsible conduct (40.4%), and eco-friendly activities (39%). The majority, 87.8%, are open to off-peak travel and lesser-known places, while 86.8% would book trips outside peak seasons. Additionally, 82.7% prefer avoiding 'Instagrammable' tourist traps.
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Moby, nuova esperienza gastronomica sulla Olbia-Livorno

🍴 Moby collaborates with Gruppo Ligabue on 'Gusti Giusti,' a 24/7 food court project featuring 7 dining options for the Olbia-Livorno ferry route. Aimed to enhance the travel experience with taste and variety, the initiative caters to 30% of Moby's passenger base from Germany, Austria, Eastern France, and Switzerland, offering them a culinary introduction to Italy.
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3A Tours, festeggiati a Roma i vent’anni di attività

🏖️ 3A Tours, established in 2004 and known for Nile cruises, has diversified into travel services for employees of both public and private companies, becoming a major Italian provider. Celebrating 20 years, they hosted a party at Villa Miani in Rome, attended by founders Giulia and Luca Bondi and about 400 guests, marking both a milestone and a post-Covid revival.
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Global Blue: il turista cinese vuole artigianalità

💰 Chinese shopping tourism in Italy is evolving with 68% of tourists under 44 moving away from group travel. Millennials spend an average of €3,600, outpacing other generations' €1,441. Preference has shifted towards high-quality, authentic craftsmanship over iconic brands. With the help of platforms like Ctrip, Red, and Douyin, marketing director Denise Bolandrina and sales & business development manager Roberta Zito from Global Blue and Retex China respectively, aim to create sophisticated travel experiences. Chinese passenger recovery in Italy is at 111%, with 81% planning to travel within the next 12 months, ranking Italy as the third destination after France and Britain.
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Caramanna e il turismo: “Italia sul podio mondiale”

🏖️ Gianluca Caramanna, responsible for the National Tourism department of FdI and advisor to Italy's Minister of Tourism, aims to place Italy among the top three global travel destinations. The Italian government values tourism's economic impact over visitor numbers, focusing on quality tourism that enhances the economy. Efforts include battling unauthorized services in tourism, and promoting slow, proximity tourism post-Covid. The imminent Jubilee and "Roma Caput Mundi" funds (€500 million) are expected to boost religious tourism significantly.
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