I wafer, un dolce successo globale con radici italiane
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Wafer with 600+ years of history, initially popularized during the Renaissance and "industrialized" in the late 1800s by Joseph Manner. Global wafer sales reached $6.3 billion, with a 4% annual increase and a projected CAGR of 5.4% until 2029 by Mordor Intelligence. In Italy, the modern retail sector sells 93 million wafer packages for €130 million annually. Despite a slight volume decline in 2023 due to raw material price hikes, the Italian market remains strong. Leading Italian brands like Loacker, set to celebrate its centenary in 2025, expect €350 million in revenues from the Loacker brand, out of €465 million in 2024. Wafers are key ingredients in products like Yomo and Muller yogurts, KitKat cereals, and Nescafè Dolce Gusto, with companies like Lindt and Ferrero investing in wafer-based products.
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