Consorcio Italia conquista il mercato delle conserve di alta qualità
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Grupo Consorcio's Italian branch, a leader in white tuna and high-quality anchovies, observed a positive trend in both premium tuna and Cantabrian anchovies, outperforming industry averages. In Italy, from January to October 2024, the company experienced a +7.9% growth in its premium tuna oil segment and a +2.1% rise in Cantabrian anchovies. The overall premium market increased, with the company noting significant growth since April: +16.1% in premium tuna oil, +19.2% in premium glass jar oil, and an exceptional +128.2% YTD in natural tuna. Cantabrian anchovies saw a +31.4% YTD volume growth, surpassing the +2.0% industry average, with consumer preferences leaning towards glass jars under 100g, comprising 40% of sales. New varieties and an HPP technology-based ready meal line were introduced in spring 2024. Data from NielsenIQ showed these market trends, comparing January-October 2024 to the same period in 2023.
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