Tony Loeb

📖 Italians will celebrate Epiphany with 3.3 nights of short vacations focused on well-being, primarily within Italy, as per Tecnè's survey for Federalberghi. One million Italians will travel, with 91% staying in-country, spending an average of 362 euros domestically and 544 euros abroad, contributing 400 million euros to the economy. Preferred accommodations include hotels (34.7%) and B&Bs (30.4%), with relaxation and fun being the main vacation drivers (61.8% and 38.1%, respectively).

📷 In 2024, Paris welcomed 70 million visitors, boosted by the summer Olympics and the December reopening of Notre Dame. International air arrivals rose 15.4% from November 1 to December 8, compared to 2023. Southern Europe accounted for 376,000 arrivals (+8%), North America 191,000 (+19%), and Northern Europe 174,000 (+21%). During the Olympics' first week, international arrivals spiked 33%, with a significant contribution from New York and Tokyo markets. Visa noted a 42% rise in international cardholders in Paris, while U.S. visitors' spending surged by 72%. Olympic attendees spent 20% more than non-attendees; restaurant spending jumped 49%. Parisian hotel rates soared 300% during the Olympics, with average nightly prices hitting €700, up from €170 in 2023. Paris retains its top spot in the ‘Top 100 City Destinations Index’ for the fourth year, forecasting continued momentum into 2025.