Burgio: “La leva del prezzo contro l’overtourism”
🏖 Gabriele Burgio, CEO of Alpitour World, warns of Italy's unchecked tourist influx potentially distorting city identities. He opposes limiting visitor numbers or raising prices as it would make cities like Venice or Florence exclusive to wealthy tourists. Burgio suggests better scheduling like France's staggered school holidays and using price as a lever to encourage off-season travel, aided by technology.
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