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???? The No-Low alcohol trend in the UK is forecasted to grow by 7% annually from 2024 to 2028, building on significant growth over 2023. Wine fairs are dedicating more space to No-Low products, with new alcohol-free shops opening in Bordeaux's center. Events like Prowein in 2022 and Wine Paris have featured No-Low alcohol, with Vinitaly 2025 announcing a focus on the sector after Italy approved the production of non-alcoholic wines. Celebrities like Carla Bruni-Sarkozy, Kylie Minogue, Lewis Hamilton, and Tom Holland have launched No-Low alcohol brands. Familia Torres invests €6 million for a dedicated non-alcoholic winery in Catalonia, while Bordeaux's Belles Grappes shop symbolizes the industry's shift toward No-Low offerings.
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