Tony Loeb

🍷 Circana, the global leader in consumer behavior consultancy, reveals during Wine Paris & Vinexpo 2025 that the wine and spirits industry is at a pivotal moment with consumer habits changing, and a complex economic situation. The EU's six major countries see a market decline in volume sales: beverages down by 1.1%, wine by 1.9%, and spirits by 4.4%. This market, worth €69 billion, accounts for 43% of total beverage sales. Despite a volume drop, premium products, personalized experiences, and smaller formats mitigate the impact. Nearly a quarter of consumers aged 25-35 have stopped buying alcohol, with an additional 13% postponing purchases, influenced by health considerations and economic pressures. Ready-to-drink spirits grow by 2.3% in volume, yet new product launches decrease by 9.2%. Sustainability is a challenge; 98% of European retailers commit to it, but costs and availability limit consumer demand. Disruptive innovation is key, with canned wines, non-alcoholic functional drinks, and personalized experiential consumption redefining the market. For further insights and strategies, visit www.circana.com.