Plasmon: un marchio storico in cerca di un nuovo proprietario
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Plasmon, a leading Italian baby food brand, might be sold by owner Kraft Heinz, which has engaged Houlihan Lokey to find potential buyers. Interest is shown from Newlat Food, active in baby food production and previously linked with Plasmon, and investment fund Aurelius, in Italy since 2021. Newlat acquired Plasmon's Ozzano Taro facility in 2015 and manufactures baby milk for Abbott there. The Latina facility, producing Plasmon biscuits and baby food, could be key in negotiations. The potential sale suggests imminent ownership change, affecting Plasmon's production and commercial strategy.
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