Hotellerie, un business da 57,4 miliardi di dollari L’analisi e le stime di JLL
🏨 Global hotel investments hit $57.4 billion in 2024, a 7% increase from 2023. Demand reached 4.8 billion overnight stays, up by 102 million. The sector adapts to changing travel habits and consumer preferences. The 2025 Global Hotel Investment Outlook by JLL predicts a 15-25% investment growth over 2024, with the Americas leading, followed by Europe, the Middle East, and Africa. Luxury remains most attractive, especially in urban markets with high entry barriers. Italy invested 1.7 billion euros in 2024, with significant transactions in Rome since 2019. Claudia Bisignani of JLL highlights significant sector transformation, expecting continued resilience and attractiveness in 2025. Lifestyle hotels emerge, generating 40% of revenue from non-room services, capitalizing on the 'experience economy'.
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