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Tony Loeb

11455 posts
Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.
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  • 3 min

Birra Raffo presenta la nuova campagna “Ah sì! Quella con…”

🍺 Birra Raffo's new TV spot "Ah sì! Quella con..." was shot entirely in Puglia, playing on consumer identification of Raffo Lavorazione Grezza with phrases like "the one with the yellow label" and "the one with the chubby bottle." Launched in 2024, the product is known for its distinctive design and fresh, round taste with malty notes and a hoppy finish. Viviana Manera, Marketing Director at Birra Peroni, and Alessandro Sciortino, Chief Creative Officer at McCann, emphasize the brand's ironic and positive spirit. McCann led the creative coordination, and the campaign will be supported by an integrated media plan by OMD, with social content strategy by GroupM Entertainment Italia. Raffo, founded in Taranto in 1919, joined Birra Peroni in 1961, maintaining its original recipe and now featuring a redesigned, distinctive modern logo reflecting its origins.
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  • 1 min

Expedia Taap, nuovo strumento per le agenzie

💸 Expedia Taap enables travel agencies to add a service fee of up to 30% to lodging reservations on their platform. Agents can apply this fee to both standalone accommodation bookings and package rates. This feature, highly requested for compensating agencies' expertise and time, can be easily monitored through Expedia Taap's monthly reports. Vice President Robin Lawther highlighted the move as a natural platform evolution. The service fee option is available in markets including the US, Canada, Mexico, and various European countries.
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  • 1 min

Offerta di lavoro & Cameriere per locale in centro & Roma

🍴 New restaurant in central Rome, part of Restworld network, seeks experienced waitstaff. Candidates must manage orders, table service, and restaurant setup, with familiarity in upselling and using handheld devices. Requirements: 2-3 years of experience, intermediate English skills. Offers fixed-term contract with potential permanent employment. Work schedule: 6 days a week, rotating rest days, shifts 10:30-17:30 or 16:30-22:30. Salary: €1,300-€1,400 monthly net for 14 payments, with potential raise during familiarization phase.
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  • 3 min

L'Antica Pizzeria Da Michele si espande: nuove aperture a Rimini e Catania

🍕 L'Antica Pizzeria Da Michele expands with two new locations in Rimini and Catania, Italy. Rimini's opening on April 3, at Via Mentana 4/6, offers 80 indoor and 25 outdoor seats. Catania's opening follows on April 4, 2025, at Via Manzoni 80, housed in a historic late 18th-century building of 380 sqm. Both venues feature traditional Neapolitan pizzas and local architectural design by Antonio Di Maro, highlighting the brand's commitment to authenticity and quality.
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  • 3 min

La ristorazione cresce ma il futuro preoccupa: sfide e opportunità nel 2024

📖 The Italian restaurant sector saw a 1.6% real-term growth in 2024, despite a slowdown compared to the pandemic years. Fipe reported a 1.1% year-on-year revenue volume increase in December and a 0.7% overall annual growth. Challenges in 2024 included a 3.2% average price increase, high operational costs, and a drop in sector confidence to 77.6 points in Q4 from 114.1 in 2023. Chains grew to 11% market share with €10 billion turnover. The emergence of artificial intelligence in the industry is noted for its potential to optimize operations.
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  • 3 min

Caffè: l’avanzata del Cold Brew

☕ Global cold brew coffee consumption is rising, with the market valued at $3.16 billion in 2024 and forecasted to grow from $3.87 billion in 2025 to $16.22 billion by 2032, at a CAGR of 22.71%. North America leads with a 35.76% market share in 2024, with millennials' support and a shift from high-preservative soft drinks. Western European countries like Belgium, Italy, France, and the UK see cold brew coffee as a niche, yet Germany stands as the main market. Cold brew coffee, dating back to late 1600s Japan, is made by slowly dripping cold water over ground coffee beans, taking at least 8 hours for a smoother, sweeter beverage with higher caffeine concentration.
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  • 4 min

Giovani e vino: un focus UIV&Vinitaly sfata i falsi miti

🍷 Young adults (under 44) in the U.S. make up 47% of wine consumers, despite being only a third of the adult population. In Italy, they represent 35% of wine consumers, matching their percentage in the population. Generations over 44 show a 30% decrease in red wine consumption in both Italy and the U.S., while 31% of young Americans and 14% of young Italians report increased consumption. Americans under 44 who drink more than two glasses account for 80%, compared to 72% of older adults; in Italy, it's 70% of young drinkers vs. 68% of older ones. Young consumers spend more on wine, with 60% of Ultra Premium consumption in the U.S. and half in Italy attributed to them. Periods of temporary abstinence from drinking are more common among young Italians (over 25%) and Americans (50%). The wine industry faces challenges understanding young consumers, though Millennials and Gen Z show active participation in the market.
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  • 3 min

Tipperary cocktail: storia, ricetta IBA e tips per interpretazioni contemporanee

🍸 The Choice, a bespoke 17-seater cocktail bar, opened in 2020 in Parma, led by Luca Redolfini and Mattia Schiaretti, focusing on whisky. The Tipperary cocktail, dating back to 1916, was first listed in Hugo Ensslin's Recipes for Mixed Drinks. Variations emerged in the 1920s and 1930s, with the International Bartenders Association (IBA) codifying the original 1916 recipe in 2020, which includes 50 ml Irish Whiskey, 25 ml red vermouth, 15 ml green Chartreuse, and 2 drops of Angostura Bitters. Modern variants suggested by IBA include Cognac or Cachaça substitutions and different vermouth infusions.
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  • 3 min

Dalla Commissione UE il 'Pacchetto Vino': occasione di rilancio per il settore

🍷 The European Commission presented the "Wine Package" initiative, welcomed by Federvini following recommendations from the High-Level Group on the future of the European viticulture sector last December. Commissioner for Agriculture Christophe Hansen introduced the package, including modern labeling with QR codes, increased promotion funds for third-country markets, and investments to mitigate climate change. Micaela Pallini, President of Federvini, appreciated the package's timely and quality solutions, which also address low or non-alcoholic flavored wines with clearer terminology and options for de-alcoholized wines. The package aims to balance tradition and innovation, enhancing Italian viticulture's competitiveness and sustainability.
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  • 2 min

Luca Fenzo, Suites Global: “Per il Medio Oriente il trend è positivo”

🏕 Luca Fenzo, CEO of Suites Global, reports a tourism boom in the Middle East with strategic investments by local governments in infrastructure and events. Dubai welcomed 18.72 million international visitors in 2024, a 9% increase from the previous year, while Qatar saw over 5 million tourists, marking a 25% growth. Oman, particularly Muscat, is gaining popularity for its unique cultural heritage. Suites Global, leveraging 30 years of experience, offers comprehensive travel services, including hotel bookings, transfers, tours, museum entry, restaurant reservations, security services, and specializes in incentive groups and Mice with its own transportation fleet.
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