Reese's sbarca in Italia grazie a SRG International
🍫 SRG International, based in the Netherlands, has partnered with The Hershey Company to introduce Reese's, a popular American snack, to Italy, aligning with the global "snackification" trend. The global snack market exceeded $600 billion in 2024, with an average annual growth of 5%. Research by The Hershey Company shows 77% of Italians under 40 regularly consume peanut butter-based products. SRG International has experienced a 14% average annual revenue growth from 2019 to 2023. Reese's products, including the 2-cup, king-size cup, mini cups, bars, and biscuits, will expand in 2025 with seasonal offerings. SRG International, founded in 1982, operates in over 72 countries, has 9 European offices, and has a network of over 100,000 retail points. The company's net sales with The Hershey Company account for $11.2 billion. The introduction of Reese's in Italy reflects SRG's growth strategy and commitment to evolving Italian consumption habits.
Condividi