Heineken® rilancia la campagna “When You Drive, Never Drink” al GP d'Italia 2024
🍺 Heineken® continues as Global Partner for the Formula 1® Pirelli Gran Premio d'Italia 2024 at the Autodromo di Monza from August 30 to September 1, promoting responsible alcohol consumption—a commitment since 2004 with at least 10% of its media budget dedicated to the cause. Its "When You Drive Never Drink" campaign with Max Verstappen runs from August 26 to October 6, emphasizing the role of a designated driver. The campaign, by LePub and aired for 6 weeks, extends to targeted Spotify ads.
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