Gruppo Tonazzo si dedica al brand Kioene e chiude per sempre con la carne
🌱 Gruppo Tonazzo will cease its meat sector operations by December 31, 2024, focusing solely on plant proteins and the Kioene brand. The family-owned business, a pioneer since the '90s, has revolutionized the meat market with unbalanced cuts and has developed about 100 vegetable product references under Kioene, now a leader in Italy's plant-based gastronomy, serving 2.3 million Italian families. This strategic shift aligns with sustainability and health trends, promising a smooth transition for its employees into the plant-based sector.
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