Ridurre le pinte per diminuire il consumo di alcol? Lo studio di Cambridge sembra avere qualche problema
🍻 A study by the University of Cambridge, led by Professor Theresa Marteau, found that serving beer in smaller glasses reduced average daily beer, lager, and cider sales by 9.7% across 12 English pubs over four weeks. Wine sales, however, increased by 7.2%, with one pub accounting for half of this rise. Despite the reduction in beer consumption, consumers shifted preferences to other alcoholic beverages, such as wine, indicating a compensatory effect. The research, published in PLOS Medicine, highlights the need for integrated approaches to alcohol control policies, acknowledging alcohol's role in 3 million annual global deaths and its link to diseases like heart disease and various cancers.
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